August 1st 2017 marks my mother’s 65th birthday.
My beloved mother was a ‘courageous woman, she was my first school of thought, love, compassion and my paradise.’
Mum was an extraordinarily humble, kind and charismatic lady.
She could strike up a conversation with anyone. An empathetic listener, amazing chef and gardener, she possessed a sharp wit and humour that would instantly lift your spirits.
This month I was I was approached by Ellen van Dongen of the Responsible Shopping Dubai website and asked if The Little Fair Trade Shop would like to be featured. I said YES!
Attended my first Dubai Vegan Meet Up, continued with my Who Made My Clothes course and was diagnosed with a painful frozen shoulder.
I spent most of August 2016 with my siblings in London and mustered the energy to board a train to historical York to visit Shared Earth and talk with founder and owner Jeremy Piercy.
Many thanks to David Piercy for his time and support during my visit.
I would like to introduce you to another leading fairtrade pioneer and champion of the fairtrade movement of the United Kingdom, Ms Christina Longden.
Christina is a humanitarian, an accomplished author and Director (Fundraising/Information) at The Lorna Young Foundation.
The FIG Tree Garstang/Lancaster, United Kingdom
I first visited The Fig Tree October 2011 when it was a mere shell and was invited to a fair trade tea party, August 2012.
The enthusiasm, passion and the warm welcome I received was overwhelming and humbling. I was impressed by its amazing transformation.
I revisited The Fig Tree November 2016 where I was invited to participate in a Chocolate Master Class with the Godfather of Fairtrade Bruce Crowther MBE.
I fulfilled a life time ambition to visit Pakistan December 2011 and February 2015 and met the only two fair trade certified organisations in Karachi and Rawalpindi.
I also conducted interviews with a government official and non profit organisations who are working towards implementing the ten principles of fair trade. Each organisation has a dual role and purpose;
1. to support rural artisans establish and develop strong sustainable projects and
2. revive traditional skills and techniques.
I have attached interviews with Fairtrade and NGO's I visited during December January 2011/12 and February/March 2015.
THE DOMINION TRADERS
SABAH PAKISTAN
THE RA'ANA LIAQUAT CRAFTMEN'S COLONY
THE HOME BASED WOMEN'S WORKERS FEDERATION
AHAN - AIK HUNAR AIK NAGAR
KAARVAN CRAFTS - PRIDE PAKISTAN
AL FALAH TRUST AND EMBROIDERY PROJECT
The Ra'ana Liaquat Craftmen's Colony
Income Generation Programme
The Ra'ana Liaquat Craftmen's Colony was founded by Begum Ra'ana Liaquat, 1954.
I visited their inspirational headquarters and observed training workshops where ladies were taught to produce beautiful up-cycled products.
Mrs Nisreen was happy to share her story and work experiences. It was wonderful to learn how the income generation programme had empowered her and given her the opportunity to supplement her income by designing crochet products.
The Dominion Traders
Fairly traded Marble and Onyx Producers
The Dominion Traders have been promoting fair trade in Pakistan since 1947.
I had the good fortune of interviewing Mr Syed Fahad Ali, Chief Executive Officer and his team of talented artisans when I visited their offices and factory, December 2011.
Since it's inception the organisation has supported approximately 60 employees who are treated with the utmost love and respect. Employees receive fair wages, are employed in good working conditions and are provided with medical care.
KAARVAN CRAFTS - PRIDE PAKISTAN
Kaarvan's mission is to be a fairtrade market leader by producing and retailing affordable and sophisticated hand crafted products in local and export markets.
It provides employment opportunities and marketing and advisory services to women and girls in low income communities so that they can enhance their economic realities.
I was honoured to interview Dr Badar Siddiqui of The Al Falah Trust and Embroidery Project, December 2011.
The Al Falah Trust and Embroidery Project was founded by Mrs. Shahina Siddiqui in 1995.
The organisation supports disadvantaged and marginalised women from, Taluka, Mirpur, Sakhro, Thatha (Tatta) in the province of Sindh.
Traditional embroidery and home accessories are produced using traditional patterns and colours that promote their rich heritage which would otherwise be lost or forgotten.
During Ramadan my husband decided to take a weeks annual leave to Kuala Lumpur and I was luckily enough to accompany him.
I'd never visited Malaysia during Ramadan so I felt privileged to see Malaysia from an fasting perspective.
I enjoyed visiting the Butterfly Park which was an oasis of calm and tranquility in the concrete jungle but didn't like the netting.
As a passionate advocate for fairtrade and ethical slow fashion I decided to enroll on the Future Learn 'Who Made Your Clothes?' Course with the University of Exeter.
This online course is free but you can receive a certificate and unlimited access to resources and materials for $39 which is approximately £30 depending on the exchange rate.
I thoroughly enjoyed the course and my participation with all the other candidates.
I also enrolled on the second course Social Enterprise: Turning Ideas into Action.
Lesson 3.11, all participants were asked to submit a video about their social enterprise and enter the International Social Innovation Challenge 2016.
I won my social pitch and would like to congratulate Palma Milicevic and Emma Butler who were awarded consultancy and support.
Thank you to all the candidates who entered and voted for me.
Many thanks to Dr Sara Calvo, Jeremy Wade and all the other mentors.
Best wishes to everyone with their social enterprises.
This years World Fair Trade Organization campaign was 'Agent For Change', Human Chains for Fair Trade and the Planet.
I am very grateful to the beautiful ladies at the Dubai Business Women Council who very kindly modelled the Agent for Change posters for me.
I also managed to go to Jumeirah beach and conduct an impromptu beach photo shoot near the iconic Burj Al Arab.
Best wishes to all fairtrade producers, artists, supporters, volunteers and friends around the world for being the voice and change for social, environmental and trade justice.
RESPECT, STAY STRONG, PEACE AND BLESSINGS!
Sabeena
This month I completed the WFTO Asia - Introduction to Gender course and my Six Items Challenge 2017.
Attended The Muslim Lifestyle Show said hello to the Macmillan Cancer Support volunteers and purchased fairtrade dates from the Zaytoun stand.
Travelled to Manchester, UK to pay respects to my parents. A year has passed since my beautiful mother passed away from metastatic breast cancer.
Enjoyed a vegetarian lunch and interviewed Dr Sara Parker who has designed two fairtrade puppet sets with fairtrade producers in Nepal.
Celebrated Fashion Revolution Week.
Continued to mentor and support my World Pulse Change Maker Joanna in Poland.
Last year I had a couple of lovely online conversations with Abi Weeds Managing Director and Emma Hopewell of Odylique - Essential (Organics) Ltd.
I was particularly interested to support Odylique as it is a leading brand of cosmetics based in the United Kingdom that pride them selves on promoting their organic, vegan, fairtrade, cruelty free ethos and specialise in treating problematic sensitive, reactive and allergy prone skin.
For the sixth consecutive year I'm participating and supporting Labour Behind The Label and their innovative concept raising awareness about fast fashion by fasting for fashion.
The Six Items Challenge simply means that for six weeks I will be wearing six items of every day clothing, don't worry I am entitled to an endless supply of undergarments and exercise gear.
Why?
I care about the millions of countless individuals producing clothes and accessories in factories and workshops around the world who deserve a decent living wage and good working conditions.
If you would like to participate or support Labour Behind The Label's work click to read more.
This January I met with the editor of the UAE's first online ethical website Ethical Desk.
Had dinner with the UAE's first female weightlifter.
Was chosen as a World Pulse Vision Mentor.
Found a lump in my left breast, had it removed and went for genetic testing.
Connected with Patty McNally World Pulse Mentor Coordinator Portland, Oregon and organised a Skype chat with my World Pulse Change Maker Joanna Smieja, Warsaw, Poland.
This December I received an email from Dr Sara Calvo, Professor at the Middlesex University London Business School to say I had won 3rd place in the International Social Innovation Challenge 2016 organised by the Middlesex University Business School. Many congratulations and best wishes to the other winners Ms Palma Milicevic and Ms Emma Butler for their social enterprise ideas.
Could I also praise everyone who entered the challenge, your ideas were inspirational and I am grateful to everyone for their support.
From the 7-10 December I participated at the Swiss Business Council Christmas Market, Abu Dhabi, United Arab Emirates.
I also created my World Pulse profile to raise awareness for fairtrade and ethical producers and ethical consumerism in the United Kingdom and the United Arab Emirates.
This November I finally managed to meet with Heather Masoud and the team at Zaytoun.
I had an instrumental and life changing meeting to discuss fairtrade with the Muslim Council of Britain, attended a debate organised by the Brent Fairtrade Network about the future of fairtrade.
Produced bean to bar chocolate with Bruce Crowther MBE in Garstang and enjoyed a beautiful Emirati lunch with Mr Andy Biggs Chief Operating Officer at Traidcraft and his wife at the wonderful Sheikh Mohammad Centre for Cultural Understanding, Dubai and the United Arab Emirates.
This October I was delighted to be interviewed for Anti-Poverty Week by marketing strategist and humanitarian Anna Sadeghpour for her blog Anahata Dubai's Community Service Blog.
Volunteered with the Pink Caravan UAE team for Breast Cancer Awareness Month.
Visited Ms Le Thant Thuy and Dr Mike Thair of Indochine Natural and met artists at the Stepping Stone Centre, Penang, Malaysia
Was nominated for an Environmental Award by the Super Sisters of Dubai.
This October we are honoured to have been featured in an interview by Dubai writer and digital marketing strategist Anna Sadeghpour. Read our interview below:
October 16 marks the first day of Anti-Poverty Week, a week dedicated to strengthening public understanding of the causes and consequences of poverty and hardship around the world. I met with the spirited Sabeena Ahmed, creator and owner of online store The Little Fair Trade Shop. To say the least, Sabeena is a beautiful lady on a big mission! At the forefront of the fairtrade movement in the UAE, she’s all about promoting the principles of fairtrade as a means to fight poverty.
Fair Trade Lebanon
In this month recap I've talked about my Ramadan reflections and participating in my first ever International Fair Trade Towns Conference 2016, Baskinta, Lebanon.
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I'm Sabeena Ahmed owner and creator of The Little Fair Trade Shop. I've been an individual associate member of the World Fair Trade Organization since 2011 and together with my artisans I bring you a bespoke collection of ethically sourced fashion & gifts.
© 2025 The Little Fair Trade Shop. “We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”
The Little Fair Trade Shop Ltd
Registered in England & Wales
Company Number 08189489
