I'm Sabeena Ahmed owner and creator of The Little Fair Trade Shop. I've been an individual associate member of the World Fair Trade Organization since 2011 and together with my artisans I bring you a bespoke collection of ethically sourced fashion and gifts.
Our mission is to promote self-reliance, empower artisans and their local communities and give them the dignity and respect they so rightly deserve. We support Fair Trade producers through the sale of our Fair Trade products.
We stand for social trade and justice. In the UAE we are pioneers and aim to ignite the same passion in others.
Our supply chain is transparent. It starts with the producer and ends with us. Every step of the way a good thing is being done.
We chose Fair Trade because we want our customers to feel happy knowing they have purchased a beautiful product which has been produced by an extraordinarily talented person and in turn supported a sustainable business, a community and the environment.
The Little Fair Trade Shop eCommerce store launches in Spring 2016. For over 7 years I have been retailing gorgeous fair trade gifts in my home city of Dubai UAE and I am so excited to be able to bring those products to you through the power of the worldwide web.
I spend a lot of my time campaigning and engaging with wonderful people everyday who are keen to know more about fair trade and who discover just how simply beautiful the ethical lifestyle is. I'll be posting these stories out regularly on The Little Fair Trade blog.
It all started one day in Egypt. My husband Faisal and I had the good fortune to visit Fair Trade Egypt Cairo 2009 and it was there that I purchased my first Fair Trade product – a gorgeous butterfly pattern silk and jute bag. Faisal and I were completely overwhelmed when we were told about the Tora Women’s Group who live in the garbage collectors area of Cairo and produce the bags as a means of empowerment and sustainable income. Inspired by this simple act of humanity we decided to set up The Little Fair Trade Shop and dedicate our efforts to trade justice.