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Fair Trade Journey

Sabeena Ahmed

My Fair Trade Journey

  • 2008
  • 2008 - Visited Fair
    Trade Egypt.

  • 2008 - Studied Islamic Banking and Insurance.

  • 2009
  • 2009 - Established The Little Fair Trade Shop.

  • 2009 - Trip to Malaysia and Thai Crafts (Bangkok) to source fairtrade products.

  • 2010
  • 2010 - Featured in the National UAE Newspaper.

  • 2010 - Began trading at the Covent Garden market, JBR, Dubai, UAE.

  • 2010 - Visited Fair Trade Bali and producer group Arum Dali Mekar.

  • 2011 - Became an associate individual member of the World Fair Trade Organization.

  • 2011
  • 2011 - Participated at the Arabian Travel Market, World Trade Centre, Dubai, UAE.

  • 2011 - Trip to Malaysia and Thai Crafts (Bangkok) to source fairtrade products.

  • 2011 - Participated at WOMAD, Abu Dhabi, UAE.

  • 2011 - Met Harriet Lamb, Ex Chief Executive of the Fairtrade Foundation, at the Fairtrade Annual Supporters Conference, Aston University, Birmingham, UK.

  • 2011 - Visited Traidcraft, Gateshead, UK.

  • 2011 - Awarded the BOLDtalks Open Mind Award.

  • 2011 - Conducted interviews with Sabah Pakistan Rawalpindi, The Dominion Traders and other NGOs in Karachi.

  • 2011 - Met with Miki Mistrati, the producer of The Dark Side of Chocolate.

  • 2011 - 2013 - Traded at the Ripe Market, Dubai and Abu Dhabi, UAE.

  • 2012 - My beloved mother was diagnosed with metastatic breast cancer.All proceeds from the Pink Bobble Bag will be donated to The Christie, Manchester, UK.

  • 2012
  • 2012 - Completed my first "Six Items Challenge" for Labour Behind The Label.

  • 2012 - Studied Fairtrade at Liverpool Hope University.


    2012 - Presented a talk about fairtrade at Preston University, Ajman.

  • 2012 - Visited The FIG Tree Garstang, UK and met with Bruce Crowther MBE and Rita Verity.

  • 2012 - Completed 10km run for breast cancer. Nights of Neon for The Christie Manchester.

  • 2012 - Visited Namaste in Skipton, UK.

  • 2012 - 2015 - The business became a secondary concern as caring for my mother was my main priority.

  • 2012 - Attended the Fairtrade Annual Supporters Conference, London, UK.

  • 2013 - Fairtrade interviews of Mrs Nisreen and The Dominion Traders featured on the Royal Society of Arts website.

  • 2013
  • 2013 - Met with Christina Longden, Ian Agnew and Abiyot Sherifaw of The Lorna Young Foundation and the Oromo Coffee Company.

  • 2013 - Visited Sonia's Smiles and Rita Verity, Haworth.

  • 2013 - Featured in Out and About television series, Dubai while trading at the Ripe Market.

  • 2013 - Presented fairtrade to my primary school, The Old Moat Primary School in Manchester, UK.

  • 2013 - Attended the Fairtrade Annual Supporters Conference, Kensington Town Hall, London, UK

  • 2013 - Met Professor Mohammad Yunus at Salford University, Manchester, UK.

  • 2014
  • 2014 - Conducted a live Skype fairtrade presentation with ESOL students at Hugh Baird College, Liverpool, UK.

  • 2014 - Visited Hadeel Palcraft, Edinburgh, UK.

  • 2014 - Visited Maximus and Selyn, Sri Lanka.

  • 2015 - Trip to Malaysia and Thai Crafts (Bangkok) to source fairtrade products.

  • 2015
  • 2015 - Visited Traidcraft, Gateshead, UK.

  • 2015 - Started working on the re-launch of The Little Fair Trade Shop website with Helen Barlow at One Line Ethical Design Studio.

  • 2015 - Interviewed fairtrade producers The Dominion Traders and other NGOs in Karachi.

  • 2015 - Taught fairtrade to children at the Star International School, Dubai, UAE.

  • 2015 - Presented Fair Trade to parents at the Home Grown Children's Eco Nursery, Dubai, UAE.

  • 2016 - Conducted several photo-shoots for the children's fairtrade organic range.

  • 2016
  • 2016 - Relaunched The Little Fair Trade Shop website.

  • 2016 - Began development of fairtrade sustainable packaging with a dual purpose:
    1) implement Fair Trade Principle number 10 - protect the environment
    and
    2) in memoriam of my mother Mrs Meshar Mumtaz Bano  who loved gardening. 

  • 2016 - Completed my fifth Six Items Challenge with Labour Behind The Label.

  • 2016 - Attended my first International Fair Trade Towns Conference, Baskinta, Lebanon. Watch the July 2016 video blog.

  • 2016 - Celebrated the World’s largest lesson plan and the global goals for sustainable development. See the September 2016 Blog Summary. 

  • 2016 - Re-launched the my fairtrade organic baby and children’s range. See the September 2016 Blog Summary.



  • 2016 - Received the Environmental Award 2016 by Super Sisters Dubai. 

  • 2016 - Featured in AnaHata Dubai’s Community Service Blog - Anti Poverty Week in the UAE. Read my interview here.

  • 2016 - Visited THE FIG TREE, UK, interviewed Bruce Crowther MBE and produced bean to bar chocolate.

  • 2016 - Won a Social Enterprise pitch competition organized by the Middlesex University Business School, London, UK. Read Dr Sara Calvo Martinez’s letter of support here.

  • 2016 - Organised a successful meeting with the Muslim Council of Britain requesting their support for fair trade and fair trade producers. Read the letter of support here.

  • 2016 - Participated at the Swiss Business Council Christmas Market, Abu Dhabi, UAE. Watch the December 2016 video blog.

  • 2017 - Found a lump in my left breast, had it removed and went for genetic testing. Watch the January 2017 video blog.

  • 2017
  • 2017 - Had dinner with Amna Al Haddad, the UAE’s first female weightlifter. Watch the January 2017 video blog.

  • 2017 - Recorded a video for World Cancer Day 2017. Watch the February 2017 video blog.

  • 2017 - Participated in the Six Items Challenge with Labour Behind The Label for the sixth consecutive year. Read the blog here.

  • 2017 - Participated in the Terry Fox Run, Dubai, UAE. Watch the February 2017 video blog.

  • 2017 - Reviewed Products for Odylique (organic, vegan, fairtrade, cruelty free cosmetic brand). Read the review here.

  • 2017 - Celebrated Fairtrade Fortnight 2017, Dubai, UAE. Read the blog here

  • 2017 - Met Jo Malone and Nadiya Hussain at the Emirates Airline Literature Festival 2017. Watch the March 2017 video blog.

  • 2017 - Celebrated World Fair Trade Day, Dubai, UAE. Read about fair trade in Dubai here

  • 2017 - Featured in the My Bayut ‘’Ramadan Gift Guide 2017’’. Watch the May 2017 video blog.

  • 2017 - Received results for Genetic Testing. Watch the April 2017 video blog.

  • 2017 - Completed ‘WHO MADE YOUR CLOTHES?’ Future Learn online course with the University of Exeter and Fashion Revolution. Read the blog here.

  • 2017 - My World Cancer Day 2017 video was tweeted by the MACMILLAN CAMPAIGN’S TEAM, UK. Watch the June 2017 video blog.

  • 2017 - Supported FAIR & FUNKY’S SCRAPtastic Crowdfunding Appeal.

  • 2017 - Signed up for DO NATION. Watch the June 2017 video blog.

  • 2017 - Tribute to my mother Mrs Meshar Mumtaz Bano was featured via the Kindness.org Instagram page. Read it here.

  • 2017 - Supported the "I AM ROHINGYA" Theatre Production, Canada’. Watch the June 2017 video blog.

  • 2017 - Featured in The Story Exchange Where Women Mean Business website, Sabeena Ahmed - The Little Fair Trade Shop. Read my story here.

 

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