“We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”

April 2017 - Video Blog Newsletter Summary

April 2017 - Video Blog Newsletter Summary


April 2017 Video Blog Newsletter Summary

This month I completed the WFTO ASIA'S - Introduction to Gender course and my Six Items Challenge 2017 with Labour Behind The Label.

Attended The Muslim Lifestyle Show said hello to the Macmillan Cancer Support volunteers and purchased fairtrade dates from the Zaytoun stand.

Travelled to Manchester, UK to pay respects to my parents. A year has passed since my beautiful mother passed away from metastatic breast cancer.

Enjoyed a vegetarian lunch and interviewed Dr Sara Parker who has designed two fairtrade puppet sets with fairtrade producers in Nepal.

Celebrated Fashion Revolution week and continued to mentor and support my World Pulse Change Maker Joanna in Poland.



Please click on the following link to read more about my Six Items Challenge 2017 with Labour Behind The Label.








Week 6 currently editing

I have decided to participate and support the Six Items Challenge for the sixth year because I started to campaign for garment and factory workers while caring for my mother who had been diagnosed with metastatic breast cancer.

The six items challenge means I choose six items of clothing to wear for six weeks. Don't worry! This does not include under garments or exercise gear. You can wear an endless supply of these. :) 

For my challenge I've decided to wear one glamourous outfit as prescribed by my mother, a plainer everyday cotton Pakistani traditional costume and a hand embroidered cotton kameez (long blouse) and trousers designed and created by a young lady called Haseena.



I enrolled on the WFTO Asia's Building Capacity for Gender Equality Course designed by Tanya Lutvey.

''The course is an extension of WFTO’s sixth Principle of Fair Trade – ending discrimination and promoting gender equity and freedom of association.

The majority of producers in the global informal sector are women who must contend with an employment structure that often fails to recognize their rights.

Principle Six is thus designed to strengthen the institutional mechanisms and policies necessary for protecting their interests.

By providing both women and men with the tools and knowledge to seek improved standards for employment, and training employers to act with a sense of responsibility towards all of their employees, WFTO-Asia is committed to achieving equality for all workers within our network.''

Tanya Lutvey






For more information about the Introduction to Gender course please contact Tanya Lutvey Gender Working Group Co-ordinator at: gender@wfto-asia.com

World Fair Trade Organization Asia

Office +66 09 3234 5374


 Certificate of Completion - Introduction to Gender




While in London I attended the Muslim Lifestyle Show with my younger sister Irem.

We stopped by to say hello to the Macmillan Cancer Support Volunteers and bought fair trade dates from the Zaytoun stand.

With my sister Irem at the Muslim Lifestyle Show London April 2017

With my sister Irem


Sabeena Ahmed with Macmillan Cancer Support Volunteers at the Muslim Lifestyle Show London April 17

At the Macmillan Cancer Support stand with the wonderful volunteers


At the Zaytoun stand with volunteers at the Muslim Lifestyle Show London April 17

At the Zaytoun stand with volunteers



My beloved beautiful mother Mrs Meshar Mumtaz Bano who bravely fought metastatic breast cancer

Meshar Mumtaz Bano 1952 - 2016

Its been a difficult 12 months grieving for my mother who returned to her maker 18th April 2016. Mum courageously struggled with metastatic breast cancer for 4 years and she and my father are buried at Southern Cemetery Manchester.

If you would like to talk about your grief please don't hesitate to drop me a line.

Love and best wishes to everyone who has lost a parent or loved one recently.



It was inspiring to finally meet Dr Sara Parker professor at John Moores Liverpool. Dr Parker has spent the past 30 years researching Nepal in particular Sikles a town in Nepal and supporting fairtrade producers WEAVE in Pokhara.

She has written and designed a fairtrade puppet set for children called Fairis the Frog and established her own company Fair Connections and Fair Connections Foundation supporting local schools in Nepal.

The photograph below was posted to Instagram April 2017

Dr Sara Parker and Sabeena Ahmed on Instagram via Fair Connections April 2017

Dr Sara Parker and ME!


Dr Sara Parker writing in The Little Fair Trade Shop guest book April 2017 - Manchester UK

Dr Parker writing in my guest book


Dr Sara Parkers comments in The Little Fair Trade Guest book - April 17 Manchester UK

Dr Parkers motivating comments


Video currently edited



 I also celebrated Fashion Revolution Week by posting photographs of many fairtraders and supporters supporting the

''Who Made My Clothes Campaign'' 

 Dr Sara Parker Founder of Fair Connections knows Who Made My Clothes? April 2017

Dr Sarah Parker - Fair Connections


Nastacia Radice Creator of TedXDubai knows Who Made My Clothes? April 2017

Natascia Radice - TEDxDUBAI


Mrs Helen Barlow Scott of the One Line Ethical Design Studio UK know Who Made My Clothes - April 2017

Helen Barlow Scott - One Line Studio


Sabeena Ahmed - The Little Fair Trade Shop - Six Items Challenge 2017 and Fashion Revolution Week 2017


Join Fashion Revolution or Labour Behind The Label and support their campaigns for better wages for garment workers, saving the environment and educating others to be ethical shoppers and consumers.

I've attached links to both organisations in Further Reading and Links at the bottom of the page.


World Pulse Vision Mentor Update April 2017

Joanna Smiejka Autism therapist and trainer - World Pulse Change Maker from Poland January - May 2017

I completed my 3 month support and mentoring with my World Pulse Change maker Joanna Smiejka from Poland.

Many thanks to Patty, Maya, Kartrina, Lisa, Jensine and all the World Pulse team for this opportunity.




If you would like to volunteer your time or expertise to change the life of a world change maker please do not hesitate to write to: Volunteer@worldpulse.com. I sincerely hope they open an office here in the Middle East one day soon.

Thank you so much for reading this months blog and watching all my videos. Your support means more than words.

I look forward to bringing you another update next month Insha'Allah (God Willing).

Take good care,

Love, peace and blessings



Further Reading and Links

Six Items Challenge

Labour Behind The Label

WFTO Asia - Introduction to Gender Course

Macmillan Cancer Support


Dr Sara Parker

Fair Connections

Fashion Revolution Week

World Pulse

Fairphone 2

Also in The Little Fair Trade Blog

World Fair Trade Day 2024, ۲۰۲۴ ورلڈ فیئر ٹریڈ ڈے with Sabeena Z Ahmed
World Fair Trade Day 2024, ۲۰۲۴ ورلڈ فیئر ٹریڈ ڈے with Sabeena Z Ahmed

This year the World Fair Trade Day was observed on the 11th May 2024.

The World Fair Trade Organization (WFTO) theme was ''Business Revolution.''

This year I was unable to record a video in English or Urdu but did manage to handwrite a poster in English and Urdu.

Translation in Urdu

اس سال عالمی منصفانہ تجارت کا دن 11 مئی 2024 کو منایا گیا۔

ورلڈ فیئر ٹریڈ آرگنائزیشن (WFTO) کا تھیم ''بزنس ریوولوٹن'' تھا۔

اس سال میں انگریزی یا اردو میں ویڈیو ریکارڈ  نہیں کر سکی لیکن انگریزی اور اردو میں پوسٹر ہاتھ سے لکھنے میں کامیاب رہی۔


Continue Reading →

World Cancer Day 2024 ورلڈ کینسر ڈے (Engish and Urdu) with Sabeena Z Ahmed
World Cancer Day 2024 ورلڈ کینسر ڈے (Engish and Urdu) with Sabeena Z Ahmed

This World Cancer Day 2024 I  hand wrote the poster in Urdu and English and posted it to my Twitter, Facebook and LinkedIn Profiles.

I attended a sisters only art therapy workshop with my sister Irem, this workshop was organised by The Muslim Bereavement Support Service.

Due to my own going shoulder issues I have struggled with my right shoulder to type this blog has been painful to type.

اس ورلڈ کینسر ڈے 2024 میں میں نے ہاتھ سے پوسٹر اردو اور انگریزی میں لکھا اور اسے اپنے X، Facebook اور LinkedIn پروفائلز پر پوسٹ کیا۔

میں نے اپنی بہن ارم کے ساتھ ایک سسٹرس اونلی آرٹ تھراپی ورکشاپ میں شرکت کی، یہ ورکشاپ دی مسلم بیریومنٹ سپورٹ سروس نے منعقد کی تھی۔

میرے اپنے کندھے کے مسائل کی وجہ سے میں نے اپنے دائیں کندھے سے ٹائپ کرنے کے لئے جدوجہد کی ہے اس بلاگ کو ٹائپ کرنا تکلیف دہ رہا ہے۔

Continue Reading →

Fair Trade Ethical Ramadan/Eid ul Fitr 2024 in English and Urdu فیئر ٹریڈ اخلاقی رمضان / عید الفطر   with Sabeena Z Ahmed
Fair Trade Ethical Ramadan/Eid ul Fitr 2024 in English and Urdu فیئر ٹریڈ اخلاقی رمضان / عید الفطر with Sabeena Z Ahmed

Ramadan and Eid Mubarak to all my friends, family and fairtrade producers around the world!

Once gain here I am!

Another blessed Ramadan but one that is marred with pain and sadness.

This Ramadan my prayers and blessings are for Palestine!

This is my blog summarising my effort to support fairtrade producers and artisans during the blessed month of Ramadan 2024.

My right shoulder is very painful and prevented me from creating vlogs and blogs about Fairtrade in Islam.

Apologies in advance for any errors in the Urdu translation.

Continue Reading →


Sign up for fair trade awesome!
Enter your email to be the first to receive news of product launches, discounts and ethical fashion campaigns.