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The Little Fair Trade Blog

WFTO - International Women's Day 2020 Video Chain Challenge with Sabeena Ahmed

WFTO - International Women's Day 2020 Video Chain Challenge with Sabeena Ahmed

The World Fair Trade Organization's Communications team asked me to share the names of inspirational women in my life for International Women's Day 2020.

This years campaign hashtag is #SheEmpowersMe

I chose to mention 4 ladies and invited them to continue the video challenge.

Ms Christina Longden - The Lorna Young Foundation
Ms Samini Bibi - Sabah Pakistan
Ms Roopa Mehta (Apa) - WFTO President 
Ms Moon Sharma (Apa) - Tara Projects, India

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Fair Trade Pioneers - Christina Longden, The Lorna Young Foundation

Fair Trade Pioneers - Christina Longden, The Lorna Young Foundation

I would like to introduce you to another leading fairtrade pioneer and champion of the fairtrade movement of the United Kingdom, Ms Christina Longden.

Christina is a humanitarian, an accomplished author and Director (Fundraising/Information) at The Lorna Young Foundation.

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My Fair Trade Journey - Sabeena Ahmed & The Little Fair Trade Shop Ltd

My Fair Trade Journey - Sabeena Ahmed & The Little Fair Trade Shop Ltd

I have been campaigning for fairtrade and ethical producers and ethical consumerism in my beloved home city of Manchester, London, Dubai and Abu Dhabi for the past eleven years.

One of greatest accomplishments is converting my mother to fairtrade products.

It was a wonderful experience to meet Professor Mohammad Yunus at Salford University.

A privilege to discuss fair trade with Dr Jamil Sherif and Mrs Naseema Begum at the Muslim Council of Britain November 2016.

As the only fair trade campaigner, educator and modest retailer in the United Arab Emirates I have struggled to create a niche market for fair trade products.

Nevertheless, I have never lost heart and am more determined than ever to dispel the myth about fair trade being ''charity.''

I continue to educate people about fair trade artisans and groups by promoting the principles of a living wage, self-reliance, empowerment, transparency, environmental sustainability and dignity and self respect for all.

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