“We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”

Interview - Al Falah Trust and Embroidery Project, Karachi, Pakistan, 2011 & 2015, FAIR TRADE PAKISTAN SERIES

Interview - Al Falah Trust and Embroidery Project, Karachi, Pakistan, 2011 & 2015, FAIR TRADE PAKISTAN SERIES

Fair trade Pakistan

I fulfilled a life time ambition to visit Pakistan December 2011 and February 2015 and met the only two fair trade certified organisations in Karachi and Rawalpindi.

I also conducted interviews with a government official and non profit organisations who are working towards implementing the ten principles of fair trade. Each organisation has a dual role and purpose;

1. to support rural artisans establish and develop strong sustainable projects and
2. revive traditional skills and techniques.

Al Falah Trust & Embroidery Project Shop Karachi - Interview with Dr Irum Rizwan and Sabeena Ahmed

I completed producing and editing a series of short films and a documentary to create awareness for fair trade in Pakistan.

The Al Falah Trust and Embroidery Project Shop and sales team with Sabeena Ahmed

I feel very honoured and humbled to be representing the most inspirational ladies and artisans around the world.

 

Al Falah Trust and Embroidery Banner, Karachi Pakistan with Sabeena Ahmed

I would like to thank Dr. Badar Siddiqui for his time and assistance in the making of this film.

INTRODUCTION

AL FALAH TRUST AND EMBROIDERY PROJECT

The Al Falah Trust and Embroidery Project was founded by Mrs. Shahina Siddiqui in 1995.

The organisation supports disadvantaged and marginalised women from, Taluka, Mirpur, Sakhro, Thatha (Tatta) in the province of Sindh.

Traditional embroidery and home accessories are produced using traditional patterns and colours that promote their rich heritage which would otherwise be lost or forgotten.

 

I hope to upload Dr Irum Rizwan's interview conducted 2015 as soon as I receive it.

video here

 

Dr Irum's guest book comments

 

THE LITTLE FAIR TRADE SHOP (2011) - DOCUMENTARY

You can also watch Dr Siddiqui's interview at 16 minutes 40 seconds

 

Thank you for watching.

Sabeena

 

Further Reading and Links

Al Falah Trust and Embroidery Project




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