Fair trade Pakistan
I fulfilled a life time ambition to visit Pakistan December 2011 and February 2015 and met the only two fair trade certified organisations in Karachi and Rawalpindi.
I also conducted interviews with a government official and non profit organisations who are working towards implementing the ten principles of fair trade. Each organisation has a dual role and purpose;
1. to support rural artisans establish and develop strong sustainable projects and
2. revive traditional skills and techniques.
I completed producing and editing a series of short films and a documentary to create awareness for fair trade in Pakistan.
I feel very honoured and humbled to be representing the most inspirational ladies and artisans around the world.
I would like to thank Dr. Badar Siddiqui for his time and assistance in the making of this film.
AL FALAH TRUST AND EMBROIDERY PROJECT
The Al Falah Trust and Embroidery Project was founded by Mrs. Shahina Siddiqui in 1995.
The organisation supports disadvantaged and marginalised women from, Taluka, Mirpur, Sakhro, Thatha (Tatta) in the province of Sindh.
Traditional embroidery and home accessories are produced using traditional patterns and colours that promote their rich heritage which would otherwise be lost or forgotten.
I hope to upload Dr Irum Rizwan's interview conducted 2015 as soon as I receive it.
Dr Irum's guest book comments
THE LITTLE FAIR TRADE SHOP (2011) - DOCUMENTARY
You can also watch Dr Siddiqui's interview at 16 minutes 40 seconds
Thank you for watching.
Further Reading and Links
Al Falah Trust and Embroidery Project
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On a cold snowy Friday morning during March 2013, I travelled to Haworth with my sister Irem and my beloved mother to visit my Fair Trade Heroine Rita Verity of Sonia's Smiles.
Rita is a well known celebrity in the beautiful village of Haworth, home to the Bronte sisters.
Haworth was declared the first Fair trade Village in the World, 2002.
Sonia’s Smile was inspired by a photograph of a Peruvian girl with a wonderful smile taken in 1992 when she was about 8 years old, the shop was opened in 2001.
Rita met Sonia, during 2005 when making a successful visit to twin Haworth with Machu Picchu Pueblo.
I would like to introduce you to another leading fairtrade pioneer and champion of the fairtrade movement of the United Kingdom, Ms Christina Longden.
Christina is a humanitarian, an accomplished author and Director (Fundraising/Information) at The Lorna Young Foundation.
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