This February I participated in the Terry Fox Run Dubai and heard from Judith Fox.
Attended Bride Dubai with Mrs Saima Tahqiq.
Conducted a Skype conversation with Daniel Schiff of Ashoka and Fabrics of Change.
Prepared for fairtrade fortnight 2017 and welcomed my web designer and friend Helen Barlow Scott of the One Line Ethical Design Studio to Dubai.
Conducted an impromptu photo shoot and video with Helen for fairtrade fortnight Dubai 2017.
Met Andrej Smok Director of Proft Eco + Fair and Wholesale Manager-Grocery at Traidcraft.
Continued mentoring and supporting my Change maker Joanna in Poland.
This January I met with the editor of the UAE's first online ethical website Ethical Desk.
Had dinner with the UAE's first female weightlifter.
Was chosen as a World Pulse Vision Mentor.
Found a lump in my left breast, had it removed and went for genetic testing.
Connected with Patty McNally World Pulse Mentor Coordinator Portland, Oregon and organised a Skype chat with my World Pulse Change Maker Joanna Smieja, Warsaw, Poland.
This December I received an email from Dr Sara Calvo, Professor at the Middlesex University London Business School to say I had won 3rd place in the International Social Innovation Challenge 2016 organised by the Middlesex University Business School. Many congratulations and best wishes to the other winners Ms Palma Milicevic and Ms Emma Butler for their social enterprise ideas.
Could I also praise everyone who entered the challenge, your ideas were inspirational and I am grateful to everyone for their support.
From the 7-10 December I participated at the Swiss Business Council Christmas Market, Abu Dhabi, United Arab Emirates.
I also created my World Pulse profile to raise awareness for fairtrade and ethical producers and ethical consumerism in the United Kingdom and the United Arab Emirates.
This November I finally managed to meet with Heather Masoud and the team at Zaytoun.
I had an instrumental and life changing meeting to discuss fairtrade with the Muslim Council of Britain, attended a debate organised by the Brent Fairtrade Network about the future of fairtrade.
Produced bean to bar chocolate with Bruce Crowther MBE in Garstang and enjoyed a beautiful Emirati lunch with Mr Andy Biggs Chief Operating Officer at Traidcraft and his wife at the wonderful Sheikh Mohammad Centre for Cultural Understanding, Dubai and the United Arab Emirates.
This October I was delighted to be interviewed for Anti-Poverty Week by marketing strategist and humanitarian Anna Sadeghpour for her blog Anahata Dubai's Community Service Blog.
Volunteered with the Pink Caravan UAE team for Breast Cancer Awareness Month.
Visited Ms Le Thant Thuy and Dr Mike Thair of Indochine Natural and met artists at the Stepping Stone Centre, Penang, Malaysia
Was nominated for an Environmental Award by the Super Sisters of Dubai.
This October we are honoured to have been featured in an interview by Dubai writer and digital marketing strategist Anna Sadeghpour. Read our interview below:
October 16 marks the first day of Anti-Poverty Week, a week dedicated to strengthening public understanding of the causes and consequences of poverty and hardship around the world. I met with the spirited Sabeena Ahmed, creator and owner of online store The Little Fair Trade Shop. To say the least, Sabeena is a beautiful lady on a big mission! At the forefront of the fairtrade movement in the UAE, she’s all about promoting the principles of fairtrade as a means to fight poverty.
Fair trade Banana Lesson Plan
I was invited to teach fairtrade to a group of 25 children at the Star International School, Mirdif, Dubai, United Arab Emirates.
The children were enthusiastic and eager to learn about fairtrade.
I decided to introduce the banana supply chain and used role play cards for them to understand and emphasise with the difficulties and challenges faced by farmers and banana workers.
My Visit to Traidcraft
I recently visited Alistair Menzies at Traidcraft's head office, Gateshead, UK and was invited to provide input for a video the Traidcraft team is producing for FairtradeUAE.
This was my second visit to Gateshead and I was interested to learn about Traidcraft's new initiatives and fair trade products.
Sign up to get the latest on fair trade fashion.
I'm Sabeena Ahmed owner and creator of The Little Fair Trade Shop. I've been an individual associate member of the World Fair Trade Organization since 2011 and together with my artisans I bring you a bespoke collection of ethically sourced fashion & gifts.
© 2025 The Little Fair Trade Shop. “We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”
The Little Fair Trade Shop Ltd
Registered in England & Wales
Company Number 08189489
