“We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”

Social Business Canvas, Graduation Video Presentation and Reflective Artifact - The Badiri Social Entrepreneurship Programme and School For Social Entrepreneurs London International Scholarship Programme 2018

Social Business Canvas, Graduation Video Presentation and Reflective Artifact  - The Badiri Social Entrepreneurship Programme and School For Social Entrepreneurs London International Scholarship Programme 2018

Social Business Canvas, Graduation Presentation and Reflective Artifact

This January I completed my social business canvas my graduation presentation and reflective artifact.

 

Social Business Canvas

 A pdf copy of the Social Business Canvas

 

Social Business Canvas for The Little Fair Trade Shop - August 2018, Sabeena Ahmed with Reetu Sood at the Good Hotel, London, UK

 Social Business Canvas for The Little Fair Trade Shop - August 2018

 

SOCIAL BUSINESS CANVAS

PROBLEM

MISCONCEPTION THAT FAIRTRADE IS  ‘CHARITY.’

ABSENCE AND LITTLE KNOWLEDGE AND UNDERSTANDING ABOUT FAIRTRADE AND THE FAIRTRADE PRINCIPLES.

LACK OF FAIRTRADE OR FAIRLY  TRADED PRODUCTS IN THE UAE AND MENA REGION.

CONNECTING CONSUMERS WITH FAIRTRADE PRODUCERS/ARTISANS.

CREATING SUSTAINABLE LONG TERM INCOME GENERATION FOR  FAIRTRADE PRODUCERS.

 

ACTIVITIES

EDUCATING AND RAISING AWARNESS TO CONSUMERS, EDUCATORS, BUSINESSES AND GOVERNMENT OFFICIALS.

PARTICIPATING AT SPECIALIST MARKETS, EXHIBITIONS AND BOUTIQUES.

VISITING FAIRTRADE PRODUCERS

CONDUCTING AND EDITING INTERVIEWS WITH FAIRTRADE PRODUCERS AND ARTISANS.

WRITING HIGH QUALITY CONTENT BLOGS/VLOGS

DESIGNING PROTOTYPE FAIRTRADE PRODUCTS

IMPORTING PRODUCTS

CONDUCTING PHOTO-SHOOTS

NETWORKING

 

VALUE PROPOSITION

PRODUCT

UNIQUE, BESPOKE, HAND MADE, HIGH QUALITY FAIRTRADE PRODUCTS.

 

GAIN CREATORS

PURCHASING FAIRTRADE MAKES THE CONSUMER FEEL GOOD.

HIGHER PYSCHOLOGICAL AWARENESS AND WELL BEING

THE CUSTOMER BECOMES SOCIALLY CONSCIOUS AND WILL SHARE HIS EXPERIENCE.

 

PAIN RELIEVER

SAVING CONSUMERS TIME, ENERGY AND EFFORT TO SEARCH FOR FAIRTRADE PRODUCTS.

SOURCING HIGH QUALITY BESPOKE HAND MADE FAIRTRADE PRODUCTS.

CONNECTING CONSUMERS DIRECTLY TO FAIRTRADE ORGANISATIONS AND ARTISTS.

 

SOCIAL BENEFIT

SUSTAINABLE INCOME FOR FAIRTRADE ARTISTS.

EMPOWERMENT, RESPECT & DIGNITY

INCREASED INCOME

EDUCATION FOR FAIRTRADE PRODUCERS CHILDREN

BUILDING NEW ROADS, SCHOOLS, IT LABS AND MEDICAL CENTRES.

TRADE UNION REPRESENTATION

 

TARGET SEGMENTS

EXPATRIATES

TOURISTS

EDUCATIONAL INSTITUTES

OTHER SOCIAL ENTERPRISES

WHOLESALE

ONLINE RETAILERS

OFFLINE EVENTS

GOVERNMENT DEPARTMENTS AND OFFICIALS

FAIRTRADE BODIES/AUTHORITIES

TRADE FAIRS

 

CHANNELS

ONLINE RETAILERS

OFFLINE EVENTS

EDUCATIONAL INSTITUTES

OTHER SOCIAL ENTERPRISES

WHOLESALE

WOMEN’S BUSINESS COUNCILS

WOMEN’S ORGS AND INSTITUTES

GOVERNMENT DEPARTMENTS AND OFFICIALS

GREEN DIRECTORIES

ETHICAL BLOGGERS

FAIRTRADE BODIES/AUTHORITIES

TRADE FAIRS

ETHICAL BUSINESSES

FAMILY AND FRIENDS

MEMBERS OF PARLIAMENT

CELEBRITIES

 

PARTNERS

WORLD FAIR TRADE ORGANISATION

SSE HOPEFULLY

BADIRI ACADEMY

NAMA

 

RESOURCES

LEGAL FRAMEWORK

PRIMARY RESEARCH

SALES

LIST OF FAIRTRADE PRODUCERS

WEBSITE – SALES, BLOGS, ANALYTICS

FINANCE – PERSONAL SAVINGS, PROFIT AND DIRECT FUNDING.

BRANDING – COST, SUSTAINABLE PACKAGING, PRINTING AND ADVERTISING CAMPAIGNS

WORKING WITH A CREATIVE DIRECTOR AND GRAPHICS DESIGN TEAM

KNOWLEDGE ABOUT FAIRTRADE

INTERVIEWS OF FAIRTRADE PRODUCERS

 

KEY METRICS

SELF-CARE

PROFIT/LOSS

SALES

SOCIAL IMPACT

FAIRTRADE PRINCIPLES AND SDG’S

 

FUNDER

PERSONAL SAVINGS

FAMILY

 

REGULATOR

FAIRTRADE FOUNDATION LONDON

WORLD FAIR TRADE ORGANIZATION (WFTO)

FAIRTRADE LABELLING ORGANIZATION (FLO )

 

COST STRUCTURE

TRADE LICENSE FEES

IMPORT CERTIFICATE

ANNUAL REPORT

PRICE OF FAIRTRADE PRODUCTS

RENT

IMPORT COSTS – CARRIAGE, SHIPPING, DUBAI CUSTOMS, DELIVERY COSTS, VAT.

 

RESEARCH AND DEVELOPMENT

INVEST

TRAVEL EXPENSES

DESIGN

PRIMARY RESEARCH

 

MARKETING AND ADVERTISING

BRANDING

MONTHLY, SEASONAL, SPECIAL EVENTS CAMPAIGNS

ADVERTISING – SOCIAL MEDIA, PERIODICALS

 

FUNDING STRUCTURE

BUSINESS COUNCIL

SPECIALISTS EVENTS

BOUTIQUES

COFFEE MORNINGS’

HOSTING DINNERS

WEBSITE

ONLINE AFFILIATIONS

INVITATIONS TO PRESENT FAIR TRADE

 

Below are some of the flip charts I created for my Social Business Canvas 

 Social Business Canvas Flipchart 1 - Problem. Sabeena Ahmed with Reetu Sood at the Good Hotel August 2018

Social Business Canvas - Problem

 

Social Business Canvas Flipchart 2 Value Propositions. Sabeena Ahmed with Reetu Sood at the Good Hotel August 2018

Social Business Canvas - Value Propositions

 

Social Business Canvas Target Segments, Sabeena Ahmed with Reetu Sood at the Good Hotel August 2018 UK

Social Business Canvas - Target Segments 

 

Social Business Canvas Activities, Sabeena Ahmed with Reetu Sood at the Good hotel, August 2018 London UK

Social Business Canvas - Activities

 

Social Business Canvas Cost Structure, Sabeena Ahmed with Reetu Sood at the Good Hotel August 2018

Social Business Canvas - Cost Structure

 

I hope to review my Social Business Canvas with a follow up session with Reetu Sood very soon. I hope to post an update soon.

 

Theory Of Change

I hope to upload my Theory Of Change soon.

 

 

Graduation Presentation Video

I presented or should I say my graduation video was screened at the graduation ceremony hosted at the Sharjah Gof and Shooting Club 21st January 2019.

My impromptu graduation presentation for the BSEP, NAMA

and SSE London.

 

MY STORY

my-story-3-ptr-henry-brown-4pm-afternoon-service-1-638

 

What inspired you to start the business?

The Situation

Ramadan words in multi colours

Sabeena Ahmed recovering from surgery

  • During Ramadan 2008 I was poorly and recovering from surgery.

 

Islamic Banking and associated words

  • I was reading Islamic Banking and Insurance.

 

Islamic Message of Peace Justice and Equality - QuranReading.com

 

Islamic Perspective On Fair Trade Cover - Dr Thaut and Dr Khan

  • The last assignment illustrated how Islam promoted equal distribution of wealth. This statement made me question inequality and poverty in the world.
  • This was my epiphany that motivated me to take action .

 

The Change

Fight Inequality Beat Poverty - DAVOS

  • I wanted to alleviate poverty, promote equality and justice for the most disadvantaged individuals and communities around the world.

 

First Steps

WFTO mark 

 

  • Wrote to the World Fair Trade Organization (WFTO) and asked them if I could start a Fair Trade movement in the United Arab Emirates. They responded positively and told me to I should pursue my fair-trade activities.

 

WFTO Defintion of Fair Trade

 

10 Principles of Fairtrade in Arabic

 

WFTO's 10 Principles of Fair Trade

 

Fair Trade Egypt - Zamalek Shop and offices Cairo Egypt visited 2008 by Sabeena Ahmed

  • I visited Fair Trade Egypt, Cairo.

 

Sabeena Ahmed - My fairtrade journey, first stall at the Dubai Flea Market 2008, Dubai, UAE

 

  • I commenced trading at the Dubai Flea Market and then moved to the Covent Garden Market Jumeirah, Dubai.

 

 

YOUR BUSINESS

My Business

 What are you offering?

 

The-Little-Fair-Trade-Shop-Dubai-Logo-Site-Hdr (Custom)

 

Fairtrade handmade wooden oryx sliding jewellery box produced by the Hegaza Woodcraft Group - Fair Trade Egypt

 

 

Fairtrade handmade red large button bracelet  produced by The Masaai Brand

 

  • I offer fair trade and ethically produced bespoke products hand made by disadvantaged small producers and groups around the world.

 

Who do you help?

 

 Grace Addai Cocoa Farmer with Kuapa Kukko Ghana

 

Sister Louise displaying In the desert childrens book Good Shepherd Sisters visited June 2018 by Sabeena Ahmed

 

Mrs. Gulshan Bibi and family Haripur WFTO member Sabah Pakistan visited by Sabeena Ahmed Jan 2012

  • Majority of artists are women, widows, victims of human trafficking, marginalized individuals some have disabilities and ethic/indigenous tribes.

 

How does it work?

 Swiss Business Council Xmas Market The Little Fair Trade Shop Chalet with Sabeena Ahmed December 2017

  • I retail fair trade products at specialist markets, exhibitions and boutiques in Dubai and Abu Dhabi.

 

Dr Samier shopping at The Little Fair Trade Shop December 2010 - Covent Garden Market Dubai JBR

  • I conduct primary research by testing new fair trade ranges and ask consumers what they like and dislike.

SHE TRADES MENA HUB LAUNCH Dubai UAE - Sabeena Ahmed Fair Trade February 2018

  • I promote fair-trade by visiting schools, universities, women’s organizations, government events in Dubai/Abu Dhabi.

 

Sabeena Ahmed visits the Muslim Council of Britain London with Alistair Menzies Traidcraft November 2016

  • I visit fair-trade campaigners and supporters in the United Kingdom.

 

Interview with Mr Stephen Salmon (ThaiCrafts) Bangkok Thailand visited June 2018 with Sabeena Ahmed

  • I conduct interviews with fair-trade producers when I visit fair-trade producer groups.

 

WHY IT MATTERS?

Why It Matters?

Think about impact?

What positive impact does your service or product make?

Fair Trade Empowers Producers. WFTO

 

  • Producers especially women are empowered financially, increased levels of self confidence, esteem and respect and dignity.

 

Fairtrade empowers women

  • They receive fair wages and
  • Better working conditions
  • Strengthens their position in the community
  • They have more control over their lives.

 

Why does it matter to you?

I love Fairtrade

  • I love fair-trade social and trade justice.

 

Sabeena Ahmed Fairtrade Fortnight 2018 Dubai UAE

  • My work makes me happy.

 

Mind Body Spirit and Soul

  • My mind, body, spirit and soul are at peace.
  • I feel I am working towards positivity and achieving good.

 

Surah Al Hujurat 43:19- Oh Mankind! We have created you male and female; and we have made you into nations and tribes so that you may know one another.

  • My faith plays a very important role.
  • This quote cements my belief that I was meant to travel and learn about other cultures and nationalities.

 

What motivates you?

  • My parents are my motivation.

Meshar Mumtaz Bano, My beloved Mum - Sabeena Ahmed and The Little Fair Trade Shop

  • My late beloved mother always instilled the values of selflessness and willingness to try to help others in need.

SDG's

 

Saima Tahqiq and Sabeena Ahmed celebrate the WFTO's Anti Poverty Week Dubai, UAE

  • I have atively promoted the sustainable goals for development over the past 2 years.

 

  • Fairtrade and the producers motivate and inspire me.

 

Anne Lappe Quote

 

Be A Catalyst For Social Change, Encourage, Support and Share Fair Trade

 

  • Support Fairtrade
  • Thank you for watching.

 

 

Reflective Artifact

During our visit to London and Cornwall we were asked to reflect on our sessions and visits

We were asked to make notes and produce a Reflective Artifact of our learning journey and the sessions which had, had the most impact on our work.

 

Here is my Reflective Artifact

 

Sabeena Ahmed creator and founder of The Little Fair Trade Shop

Sabeena Ahmed, Fairtrade Campaigner, Educator and

Social Entrepreneur

 

The Little Fair Trade Shop Brand Logo Butterfly and strap line Fair Trade Ethical Living

The Little Fair Trade Shop Brand Logo Butterfly and strap line

Fair Trade Ethical Living

 

Alistair Wilson - Chief Executive School for Social Entrepreneurs London UK

Alistair Wilson - Chief Executive School for Social Entrepreneurs

London UK

 

Failure Quote - Failure is when you stop trying!

Failure Quote - Failure is when you stop trying!

 

Quote - The Greatest Wealth Is Health

Quote - The Greatest Wealth Is Health

 

Quote - Self-Care Isn't Selfish

Quote - Self-Care Isn't Selfish

 

 

Vegard Olson - Life Coach and expert witness for BSEP and SSE London, workshop at the Good Hotel July 2018

Vegard Olson - Life Coach and expert witness for BSEP and SSE London, workshop at the Good Hotel - July 2018

 

Jen MacKay - Business coach and presentation expert witness for BSEP and SSE London, workshop at the Good Hotel July 2018

Jen MacKay - Business coach and presentation expert witness for BSEP and SSE London, workshop at the Good Hotel - July 2018

 

Quote - Believe in Yourself

Quote - Believe in Yourself

 

 

Quote - Ben Okri

Quote - Ben Okri

 

 

Reetu Sood - Business Consultant, Social Business Canvas Workshop with Reetu Sood at the Good Hotel August 2018

Reetu Sood - Business Consultant, Social Business Canvas Workshop with Reetu Sood at the Good Hotel - August 2018

 

 

Jo Van Osch - Mentor, Life Coach, Birmingham, UK

Jo Van Osch - Mentor, Life Coach, Birmingham, UK

 

 

Visit to ENABLE - Dubai Festival City, September 2018

Visit to ENABLE - Dubai Festival City - September 2018

 

The BSEP ladies (Badiri Social Enterprise Programme) Pioneering cohort, Cornwall Eden Project UK August 2018

The BSEP ladies (Badiri Social Enterprenership Programme 2018)

 

Sabeena Ahmed with Ayesha and Najat - Pendennis Castle, Falmouth, Cornwall, UK, August 2018

Sabeena Ahmed with Ayesha and Najat -

Pendennis Castle, Falmouth, Cornwall, UK, August 2018

 

 

Sabeena Ahmed with Khadijah (BSEP, NAMA and SSE London) Badiri Social Enterprise Programme Cohort 1 2018

Sabeena Ahmed with Khadijah (BSEP, NAMA and SSE London)

Badiri Social Enterpreneurship Programme Cohort 1 2018

 

 

Sabeena Ahmed with Asma and Maryam - Badiri Social Enterprise Programme Cohort 1 2018 (BSEP, NAMA, SSE London)

Sabeena Ahmed with Asma and Maryam Q -

Badiri Social Entrepreneurship Programme Cohort 1 2018

(BSEP, NAMA, SSE London)

 

 

Sabeena Ahmed and The Little Fair Trade Shop modelling the gorgeous pink totally bobbles fair trade bag, Dubai, UAE, 2016 


As I end this pioneering programme I would like to take this opportunity to wishes to all the ladies on the programme the very best, may your ideas thrive and flourish.

Sabeena X

 

 

About NAMA

Established by His Highness Sheikh Dr. Sultan bin Mohammad Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah.

NAMA is chaired by Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah. Our core philosophy at NAMA is to raise awareness that women are an indispensable human resource for the development of every nation.

NAMA was conceived to go beyond the remit of supporting women and ensuring gender equality to a broader scope that aims to see women become influential key members of society, thereby enabling them to climb the ladder of success.

It encourages policies and legislation to support women and actively pursues programmes that support gender integration into all sectors and abolishes unjust practices and policies that discriminate against the advancement of women.

Its five affiliates, Sharjah Business Women Council, Irthi Contemporary Crafts Council, NAMA Fund, Badiri Education and Development and Souq Anwan, fall under the umbrella of NAMA Women Advancement Establishment.

Source: NAMA

 

 

We can’t fix all of society’s problems by ourselves.

 

That’s why the School for Social Entrepreneurs brings together people who want to change things for the better. People tackling urgent issues like poverty, education, inequality, health, climate change and much more.

Every year, we help more than 1,000 people learn how to transform their communities and help people in need.

We support social entrepreneurs, intrapreneurs and charity leaders. We run courses that equip them with the skills and networks needed to create lasting change. We help in other ways too, like connecting them with funding and mentoring.

Our 11 schools are changing lives across the UK, Canada and India.

Source: SSE website

 

 

Further Reading and Links

  BSEP, NAMA and SSE London Blog By Sabeena Ahmed 

NAMA

SSE London




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