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My Fair Trade Story Video Presentation - Sabeena Ahmed and The Little Fair Trade Shop

My Fair Trade Story Video Presentation - Sabeena Ahmed and The Little Fair Trade Shop

How it all began

My Fair Trade Story

My impromptu graduation presentation for the BSEP, NAMA and SSE London

 

MY STORY

my-story-3-ptr-henry-brown-4pm-afternoon-service-1-638

What inspired you to start the business?

The Situation

  • During Ramadan 2008 I was poorly and recovering from surgery.
  • I was reading Islamic Banking and Insurance.
  • The last assignment illustrated how Islam promoted equal distribution of wealth. This statement made me question inequality and poverty in the world.
  • This was my epiphany that motivated me to take action .

  

The Change

  • I wanted to alleviate poverty, promote equality and justice for the most disadvantaged individuals and communities around the world.

 

First Steps

  • Wrote to the World Fair Trade Organization (WFTO) and asked them if I could start a Fair Trade movement in the United Arab Emirates. They responded positively and told me to I should pursue my fair-trade activities.
  • I visited Fair Trade Egypt, Cairo.

I commenced trading at the Dubai Flea Market and then moved to the Covent Garden Market Jumeirah, Dubai.

 

 

YOUR BUSINESS

 What are you offering?

  • I offer fair trade and ethically produced bespoke products hand made by disadvantaged small producers and groups around the world.

 

My Business

 

Who do you help?

  • Majority of artists are women, widows, victims of human trafficking, marginalized individuals some have disabilities and ethic/indigenous tribes.

 

How does it work?

  • I retail fair trade products at specialist markets, exhibitions and boutiques in Dubai and Abu Dhabi.
  • I conduct primary research by testing new fair trade ranges and ask consumers what they like and dislike.
  • I promote fair-trade by visiting schools, universities, women’s organizations, government events in Dubai/Abu Dhabi.
  • I visit fair-trade campaigners and supporters in the United Kingdom.
  • I conduct interviews with fair-trade producers when I visit fair-trade producer groups.

 

WHY IT MATTERS?

Why It Matters?

Think about impact?

What positive impact does your service or product make?

  • Producers especially women are empowered financially, increased levels of self confidence, esteem and respect and dignity.
  • They receive fair wages and
  • Better working conditions
  • Strengthen their position in the community
  • They have more control over their lives.

 

Why does it matter to you?

  • I love fair-trade social and trade justice.
  • My work makes me happy.
  • My mind, body, spirit and soul are at peace.
  • I feel I am working towards positivity and achieving good.
  • My faith plays a very important role.

 

What motivates you?

  • My parents are my motivation.
  • My late beloved mother always instilled the values of selflessness and willingness to try to help others in need.
  • Fairtrade and the producers motivate and inspire me.
  • Support Fairtrade

 

My BSEP, NAMA and SSE

Graduation Ceremony Award Ceremony 2019

Receiving my certificate with Chief Executive Alistair Wilson and

HE Reem Abdel Rahim BinKaram  

 

My BSEP, NAMA and SSE

Graduation Presentation and Ceremony

January 2019

The 21st January 2019 was a day I will never forget.

I finally completed my scholarship programme with the Badiri Academy, NAMA, and the School For Social Entrepreneurs London and Cornwall, UK.

I presented my graduation presentation and received my certificate.

Many thanks to Lina Hamdan, Kylie Dickenson, Jo Van Osch (my amazing mentor), Amy Babor and Sally Heard for their kind words of support and encouragement.

I praise the Almighty Allah subhana wa'tala for giving me the strength and courage to complete the course.

Thank you to my husband Faisal for supporting me over the past 10 years.

 

Sabeena Z Ahmed - Badiri Social Entrepreneurship Programme, NAMA and School for Social Entrepreneurs UK Certificate awarded Jan 2019

Sabeena Z Ahmed - Badiri Social Entrepreneurship Programme, NAMA and School for Social Entrepreneurs UK Certificate 

 

Further Reading and Links

My Fair trade Journey

Sabeena Ahmed and The Little Fair Trade Shop in the United Arab Emirates

BSEP, NAMA, SSE London Graduation and Ceremony

BSEP, NAMA, SSE London Blog

NAMA

SSE London





Also in The Little Fair Trade Blog

Fair Trade Ethical Ramadan/Eid ul Fitr 2024 in English and Urdu فیئر ٹریڈ اخلاقی رمضان / عید الفطر   with Sabeena Z Ahmed
Fair Trade Ethical Ramadan/Eid ul Fitr 2024 in English and Urdu فیئر ٹریڈ اخلاقی رمضان / عید الفطر with Sabeena Z Ahmed

Ramadan and Eid Mubarak to all my friends, family and fairtrade producers around the world!

Once gain here I am!

Another blessed Ramadan but one that is marred with pain and sadness.

This Ramadan my prayers and blessings are for Palestine!

This is my blog summarising my effort to support fairtrade producers and artisans during the blessed month of Ramadan 2024.

My right shoulder is very painful and prevented me from creating vlogs and blogs about Fairtrade in Islam.

Apologies in advance for any errors in the Urdu translation.

Continue Reading →

April 2024 - Newsletter Video Blog Summary
April 2024 - Newsletter Video Blog Summary

Ramadan Mubarak to all my fairtrade friends and family!

This month my right shoulder is still very painful and I have struggled to type a continuation of this blog.

Despite my pain I managed to participate in Fairtrade Ramadan 2024 and post a fairtrade product everyday.

I happy to announce that this is my 12th year participating in the Six Items Challenge 2024 with Labour Behind The Label.

Translation in Urdu

اردو میں ترجمہ

میرے تمام فیئر ٹریڈ دوستوں اور فیملی کو رمضان مبارک!

اس مہینے میرے دائیں کندھے میں اب بھی بہت درد ہے اور میں نے اس بلاگ کو ٹائپ کرنے کے لیے بہت جدوجہد کی ہے۔

اپنی تکلیف کے باوجود میں فیئر ٹریڈ رمضان 2024 میں شرکت کرنے اور روزانہ فیئر ٹریڈ پروڈکٹ پوسٹ کرنے میں کامیاب رہی۔

Continue Reading →

March 2024 - Newsletter Video Blog Summary
March 2024 - Newsletter Video Blog Summary

Ramadan Mubarak to all my fairtrade friends and family!

This month my right shoulder is still very painful and I have struggled to type this blog.

Despite my pain I managed to participate in Fairtrade Ramadan 2024 and post a fairtrade product everyday.

Translation in Urdu

اردو میں ترجمہ

میرے تمام فیئر ٹریڈ دوستوں اور فیملی کو رمضان مبارک!

اس مہینے میرے دائیں کندھے میں اب بھی بہت درد ہے اور میں نے اس بلاگ کو ٹائپ کرنے کے لیے بہت جدوجہد کی ہے۔

اپنی تکلیف کے باوجود میں فیئر ٹریڈ رمضان 2024 میں شرکت کرنے اور روزانہ فیئر ٹریڈ پروڈکٹ پوسٹ کرنے میں کامیاب رہا۔

Continue Reading →

 

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