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My Fair Trade Story Video Presentation - Sabeena Ahmed and The Little Fair Trade Shop

My Fair Trade Story Video Presentation - Sabeena Ahmed and The Little Fair Trade Shop

How it all began

My Fair Trade Story

My impromptu graduation presentation for the BSEP, NAMA and SSE London

 

MY STORY

my-story-3-ptr-henry-brown-4pm-afternoon-service-1-638

What inspired you to start the business?

The Situation

  • During Ramadan 2008 I was poorly and recovering from surgery.
  • I was reading Islamic Banking and Insurance.
  • The last assignment illustrated how Islam promoted equal distribution of wealth. This statement made me question inequality and poverty in the world.
  • This was my epiphany that motivated me to take action .

  

The Change

  • I wanted to alleviate poverty, promote equality and justice for the most disadvantaged individuals and communities around the world.

 

First Steps

  • Wrote to the World Fair Trade Organization (WFTO) and asked them if I could start a Fair Trade movement in the United Arab Emirates. They responded positively and told me to I should pursue my fair-trade activities.
  • I visited Fair Trade Egypt, Cairo.

I commenced trading at the Dubai Flea Market and then moved to the Covent Garden Market Jumeirah, Dubai.

 

 

YOUR BUSINESS

 What are you offering?

  • I offer fair trade and ethically produced bespoke products hand made by disadvantaged small producers and groups around the world.

 

My Business

 

Who do you help?

  • Majority of artists are women, widows, victims of human trafficking, marginalized individuals some have disabilities and ethic/indigenous tribes.

 

How does it work?

  • I retail fair trade products at specialist markets, exhibitions and boutiques in Dubai and Abu Dhabi.
  • I conduct primary research by testing new fair trade ranges and ask consumers what they like and dislike.
  • I promote fair-trade by visiting schools, universities, women’s organizations, government events in Dubai/Abu Dhabi.
  • I visit fair-trade campaigners and supporters in the United Kingdom.
  • I conduct interviews with fair-trade producers when I visit fair-trade producer groups.

 

WHY IT MATTERS?

Why It Matters?

Think about impact?

What positive impact does your service or product make?

  • Producers especially women are empowered financially, increased levels of self confidence, esteem and respect and dignity.
  • They receive fair wages and
  • Better working conditions
  • Strengthen their position in the community
  • They have more control over their lives.

 

Why does it matter to you?

  • I love fair-trade social and trade justice.
  • My work makes me happy.
  • My mind, body, spirit and soul are at peace.
  • I feel I am working towards positivity and achieving good.
  • My faith plays a very important role.

 

What motivates you?

  • My parents are my motivation.
  • My late beloved mother always instilled the values of selflessness and willingness to try to help others in need.
  • Fairtrade and the producers motivate and inspire me.
  • Support Fairtrade

 

My BSEP, NAMA and SSE

Graduation Ceremony Award Ceremony 2019

Receiving my certificate with Chief Executive Alistair Wilson and

HE Reem Abdel Rahim BinKaram  

 

My BSEP, NAMA and SSE

Graduation Presentation and Ceremony

January 2019

The 21st January 2019 was a day I will never forget.

I finally completed my scholarship programme with the Badiri Academy, NAMA, and the School For Social Entrepreneurs London and Cornwall, UK.

I presented my graduation presentation and received my certificate.

Many thanks to Lina Hamdan, Kylie Dickenson, Jo Van Osch (my amazing mentor), Amy Babor and Sally Heard for their kind words of support and encouragement.

I praise the Almighty Allah subhana wa'tala for giving me the strength and courage to complete the course.

Thank you to my husband Faisal for supporting me over the past 10 years.

 

Sabeena Z Ahmed - Badiri Social Entrepreneurship Programme, NAMA and School for Social Entrepreneurs UK Certificate awarded Jan 2019

Sabeena Z Ahmed - Badiri Social Entrepreneurship Programme, NAMA and School for Social Entrepreneurs UK Certificate 

 

Further Reading and Links

My Fair trade Journey

Sabeena Ahmed and The Little Fair Trade Shop in the United Arab Emirates

BSEP, NAMA, SSE London Graduation and Ceremony

BSEP, NAMA, SSE London Blog

NAMA

SSE London





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April 2022 - Newsletter Video Blog Summary
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This month I continued to heal from my procedure (January 2022) to alleviate the pain in my left shoulder.

I celebrated Fairtrade Ramadan.

I continued to participate in my 10th Six Items Challenge with Labour Behind The Label.

I participated in the Ikea Lagom Live Get Growing Session.

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Ikea Lagom Live April 2022 Get Growing Session with S Z Ahmed
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This months session was titled Get Growing.

I enjoyed learning about get growing at home, composting and the activity slides.

Many thanks to Ahmed for creating and organising the presentation and providing refreshments.

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My 10th Six Items Challenge 2022 with Labour Behind The Label and Sabeena Z Ahmed
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Hello, Assalaam Alaikum, peace and blessings! 

Thank you for taking the time to visit my Six Items Challenge 2022 blog.

I'm Sabeena, a social entrepreneur, fair trade campaigner and educator.

So here I am for the 10th consecutive year participating in the Six Items Challenge with Labour Behind The Label.

This blog has taken a long time to complete due to a horrible bacterial eye infection I've had since February. 

This year the challenge commences 2nd March - 27th April 2022. 

Happy 20th Birthday Labour Behind The Labour team!

Much love

Sabeena

Continue Reading →

 

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