“We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”

January 2019 - Newsletter Video Blog Summary

January 2019 - Newsletter Video Blog Summary

January 2019

 

This January I completed my Social Business Model, Reflective Artifact, attended my graduation ceremony, assisted the NAMA (The Badiri Academy) and the School For Social Entrepreneur London and Liverpool teams to part design the second cohort and enrolled on a play writing course with Alex Broun at the Emirates Literature Foundation.

 

 

Social Business Model, Reflective Artifact and Graduation Ceremony

This January I completed my social business canvas my graduation presentation and reflective artifact.

 

Social Business Canvas

 A pdf copy of the Social Business Canvas

 

Social Business Canvas for The Little Fair Trade Shop - August 2018, Sabeena Ahmed with Reetu Sood at the Good Hotel, London, UK

 Social Business Canvas for The Little Fair Trade Shop - August 2018
 

SOCIAL BUSINESS CANVAS

PROBLEM

MISCONCEPTION THAT FAIRTRADE IS  ‘CHARITY.’

ABSENCE AND LITTLE KNOWLEDGE AND UNDERSTANDING ABOUT FAIRTRADE AND THE FAIRTRADE PRINCIPLES.

LACK OF FAIRTRADE OR FAIRLY  TRADED PRODUCTS IN THE UAE AND MENA REGION.

CONNECTING CONSUMERS WITH FAIRTRADE PRODUCERS/ARTISANS.

CREATING SUSTAINABLE LONG TERM INCOME GENERATION FOR  FAIRTRADE PRODUCERS.

 

ACTIVITIES

EDUCATING AND RAISING AWARNESS TO CONSUMERS, EDUCATORS, BUSINESSES AND GOVERNMENT OFFICIALS.

PARTICIPATING AT SPECIALIST MARKETS, EXHIBITIONS AND BOUTIQUES.

VISITING FAIRTRADE PRODUCERS

CONDUCTING AND EDITING INTERVIEWS WITH FAIRTRADE PRODUCERS AND ARTISANS.

WRITING HIGH QUALITY CONTENT BLOGS/VLOGS

DESIGNING PROTOTYPE FAIRTRADE PRODUCTS

IMPORTING PRODUCTS

CONDUCTING PHOTO-SHOOTS

NETWORKING

 

Below are some of the flip charts I created for my Social Business Canvas 

 Social Business Canvas Flipchart 1 - Problem. Sabeena Ahmed with Reetu Sood at the Good Hotel August 2018

Social Business Canvas - Problem

 

Social Business Canvas Flipchart 2 Value Propositions. Sabeena Ahmed with Reetu Sood at the Good Hotel August 2018

Social Business Canvas - Value Propositions

 

Social Business Canvas Target Segments, Sabeena Ahmed with Reetu Sood at the Good Hotel August 2018 UK

Social Business Canvas - Target Segments 

 

 

Graduation Presentation Video

I presented or should I say my graduation video was screened at the graduation ceremony hosted at the Sharjah Gof and Shooting Club 21st January 2019.

 

MY STORY

my-story-3-ptr-henry-brown-4pm-afternoon-service-1-638

 

What inspired you to start the business?

The Situation

Ramadan words in multi colours

 

Sabeena Ahmed recovering from surgery

  • During Ramadan 2008 I was poorly and recovering from surgery.

 

Islamic Banking and associated words

  • I was reading Islamic Banking and Insurance.

 

Islamic Message of Peace Justice and Equality - QuranReading.com

 

Islamic Perspective On Fair Trade Cover - Dr Thaut and Dr Khan

  • The last assignment illustrated how Islam promoted equal distribution of wealth. This statement made me question inequality and poverty in the world.
  • This was my epiphany that motivated me to take action .

 

The Change

Fight Inequality Beat Poverty - DAVOS

  • I wanted to alleviate poverty, promote equality and justice for the most disadvantaged individuals and communities around the world.

 

First Steps

WFTO mark 

 

  • Wrote to the World Fair Trade Organization (WFTO) and asked them if I could start a Fair Trade movement in the United Arab Emirates. They responded positively and told me to I should pursue my fair-trade activities.

 

WFTO Defintion of Fair Trade

 

10 Principles of Fairtrade in Arabic

 

WFTO's 10 Principles of Fair Trade

 

Fair Trade Egypt - Zamalek Shop and offices Cairo Egypt visited 2008 by Sabeena Ahmed

  • I visited Fair Trade Egypt, Cairo.

 

Sabeena Ahmed - My fairtrade journey, first stall at the Dubai Flea Market 2008, Dubai, UAE

 

  • I commenced trading at the Dubai Flea Market and then moved to the Covent Garden Market Jumeirah, Dubai.

 

 

 

Here is my Reflective Artifact

 

Sabeena Ahmed creator and founder of The Little Fair Trade Shop

Sabeena Ahmed, Fairtrade Campaigner, Educator and
Social Entrepreneur

 

The Little Fair Trade Shop Brand Logo Butterfly and strap line Fair Trade Ethical Living

The Little Fair Trade Shop Brand Logo Butterfly and strap line
Fair Trade Ethical Living

 

Alistair Wilson - Chief Executive School for Social Entrepreneurs London UK

Alistair Wilson - Chief Executive School for Social Entrepreneurs
London UK

 

Failure Quote - Failure is when you stop trying!

Failure Quote - Failure is when you stop trying!

 

Quote - The Greatest Wealth Is Health

Quote - The Greatest Wealth Is Health

 

Quote - Self-Care Isn't Selfish

Quote - Self-Care Isn't Selfish

 

 

Vegard Olson - Life Coach and expert witness for BSEP and SSE London, workshop at the Good Hotel July 2018

Vegard Olson - Life Coach and expert witness for BSEP and SSE London, workshop at the Good Hotel - July 2018

 

Jen MacKay - Business coach and presentation expert witness for BSEP and SSE London, workshop at the Good Hotel July 2018

Jen MacKay - Business coach and presentation expert witness for BSEP and SSE London, workshop at the Good Hotel - July 2018

 

Quote - Believe in Yourself

Quote - Believe in Yourself

 

 

Quote - Ben Okri

Quote - Ben Okri

 

 

Reetu Sood - Business Consultant, Social Business Canvas Workshop with Reetu Sood at the Good Hotel August 2018

Reetu Sood - Business Consultant, Social Business Canvas Workshop with Reetu Sood at the Good Hotel - August 2018
 

 

Jo Van Osch - Mentor, Life Coach, Birmingham, UK

Jo Van Osch - Mentor, Life Coach, Birmingham, UK

 

 

Visit to ENABLE - Dubai Festival City, September 2018

Visit to ENABLE - Dubai Festival City - September 2018

 

The BSEP ladies (Badiri Social Enterprise Programme) Pioneering cohort, Cornwall Eden Project UK August 2018

The BSEP ladies (Badiri Social Enterprenerial Programme 2018)

 

Sabeena Ahmed with Ayesha and Najat - Pendennis Castle, Falmouth, Cornwall, UK, August 2018

Sabeena Ahmed with Ayesha and Najat -
Pendennis Castle, Falmouth, Cornwall, UK, August 2018

 

 

Sabeena Ahmed with Khadijah (BSEP, NAMA and SSE London) Badiri Social Enterprise Programme Cohort 1 2018

Sabeena Ahmed with Khadijah (BSEP, NAMA and SSE London)
Badiri Social Enterpreneurial Programme Cohort 1 2018

 

 

Sabeena Ahmed with Asma and Maryam - Badiri Social Enterprise Programme Cohort 1 2018 (BSEP, NAMA, SSE London)

Sabeena Ahmed with Asma and Maryam Q -
Badiri Social Entrepreneurial Programme Cohort 1 2018
(BSEP, NAMA, SSE London)

 

 

Sabeena Ahmed and The Little Fair Trade Shop modelling the gorgeous pink totally bobbles fair trade bag, Dubai, UAE, 2016 


As I end this pioneering programme I would like to take this opportunity to wishes to all the ladies on the programme the very best, may your ideas thrive and flourish.

Sabeena X

 

 

Supporting NAMA (The Badiri Academy)

and SSE London/Liverpool

Part Design the Programme for the Second Social Entrepreneurial Cohort

Wednesday 23rd January I travelled to Sharjah to assist the  NAMA (Badiri Academy) and School For Social Entrepreneurs London and Liverpool teams part design the programme for the second cohort.

I was joined by Mariyam Q, Mariam Hoteit and Ayesha.

 

Collage - Part designing the second cohort with the NAMA, Badiry Academy and School for Social Entrpreneurs, Sharjah UAE January 2019

 Process for Co Design

 

Collage - Part designing the second cohort with the NAMA, Badiry Academy and School for Social Entrpreneurs, Sharjah UAE January 2019

 Agenda and Timing

 

Collage - Part designing the second cohort with the NAMA, Badiry Academy and School for Social Entrpreneurs, Sharjah UAE January 2019

Collage - Part designing the second cohort with the NAMA, Badiry Academy and School for Social Entrpreneurs, Sharjah, UAE  - January 2019

 

Collage - Part designing the second cohort with the NAMA, Badiry Academy and School for Social Entrpreneurs, Sharjah UAE January 2019

 

 

Collage - Part designing the second cohort with the NAMA, Badiry Academy and School for Social Entrpreneurs, Sharjah UAE January 2019

 Completed Collage

 

 

Collage - Part designing the second cohort with the NAMA, Badiry Academy and School for Social Entrpreneurs, Sharjah UAE January 2019

 Amy Babor of the School For Social Entrepreneurs London with her completed

colour coded Post It Design Sheet

 

 

Emirates Literature Foundation Play writing Course with Alex Broun

I started the year by enrolling on a play writing course taught by Alex Broun at the Emirates Literature Foundation Shindaga, Dubai.

 

 

Further Reading and Links

BSEP and SEE London Graduation

NAMA

SSE London

Emirates Literature Foundation





Also in The Little Fair Trade Blog

February 2024 - Newsletter Video Blog Summary
February 2024 - Newsletter Video Blog Summary

My right shoulder is still very painful and inflamed again and I have struggled to type this blog.

Despite my pain I managed to attend a webinar and record videos about PIE Community members expressing an interest to join.

I celebrated World Cancer Day 2024 by creating a poster in Urdu and English.

I participated in a School for Social Entrepreneur webinar with Chris Hines MBE.

Translation in Urdu

اردو میں ترجمہ

میرا دایاں کندھا اب بھی بہت تکلیف دہ ہے اور دوبارہ سوجن ہے اور میں نے اس بلاگ کو ٹائپ کرنے کے لیے جدوجہد کی ہے۔

اپنی تکلیف کے باوجود میں ایک ویبینار میں شرکت کرنے اور PIE کمیونٹی کے ممبران کے بارے میں ویڈیوز ریکارڈ کرنے میں کامیاب ہو گیا جو اس میں شامل ہونے میں دلچسپی کا اظہار کرتے ہیں۔

میں نے کینسر کا عالمی دن 2024 منایا

میں نے Chris Hines MBE کے ساتھ ایک سکول فار سوشل انٹرپرینیور ویبینار میں حصہ لیا۔

اردو میں ترجمہ

Continue Reading →

THRIVE LDN - Great Mental Health Day Webinars January 2024 (English and Urdu)
THRIVE LDN - Great Mental Health Day Webinars January 2024 (English and Urdu)

My sister sent me links to webinars about Great Mental Health Day which took place 26th January 2024.

I am grateful to all the guest speakers and trainers who took time out of their busy schedules to talk about Suicide Prevention, Bereavement and Write to Speak Your Poetry.

Translation in Urdu

میری بہن نے مجھے عظیم دماغی صحت کے دن کے بارے میں ویبینرز کے لنکس بھیجے جو 26 جنوری 2024 کو ہوا تھا۔

میں ان تمام مہمان مقررین اور ٹرینرز کا مشکور ہوں جنہوں نے اپنے مصروف شیڈول میں سے وقت نکال کر خودکشی کی روک تھام، سوگ اور اپنی شاعری لکھنے کے بارے میں بات کی۔


Continue Reading →

January 2024 - Newsletter Video Blog Summary
January 2024 - Newsletter Video Blog Summary

Happy New Year!

Happy New Year to all my fair trade friends and family around the world.

My right shoulder is still very painful and inflamed again and I have struggled to type this blog.

Despite my pain I managed to attend a webinar and record videos about PIE Community members expressing an interest to join.

I joined a couple of sessions about Mental Health and Suicide Training.

These sessions were organised by THRIVE LDN.

Translation in Urdu

نیا سال مبارک ہو!

دنیا بھر میں میرے تمام منصفانہ تجارتی دوستوں اور اہل خانہ کو نیا سال مبارک ہو۔

میرا دایاں کندھا اب بھی بہت تکلیف دہ ہے اور دوبارہ سوجن ہے اور میں نے اس بلاگ کو ٹائپ کرنے کے لیے جدوجہد کی ہے۔

اپنی تکلیف کے باوجود میں ایک ویبنار میں شرکت کرنے اور کمیونٹی کے ممبران کے بارے میں ویڈیوز ریکارڈ کرنے میں کامیاب ہو گی جو اس میں شامل ہونے میں دلچسپی کا اظہار کرتے ہیں۔

میں دماغی صحت اور خودکشی کی تربیت کے بارے میں کچھ سیشنز میں شامل ہوے۔

ان سیشنز کا اہتمام THRIVE LDN نے کیا تھا۔

Continue Reading →

 

Sign up for fair trade awesome!
Enter your email to be the first to receive news of product launches, discounts and ethical fashion campaigns.