Fair trade Pakistan
I fulfilled a life time ambition to visit Pakistan December 2011 and February 2015 and met the only two fair trade certified organisations in Karachi and Rawalpindi.
I also conducted interviews with a government official and non profit organisations who are working towards implementing the ten principles of fair trade. Each organisation has a dual role and purpose;
1. to support rural artisans establish and develop strong sustainable projects and
2. revive traditional skills and techniques.
I completed producing and editing a series of short films and a documentary to create awareness for fair trade in Pakistan.
I feel very honoured and humbled to be representing the most inspirational ladies and artisans around the world.
I would like to thank Mr.Shakeel Abro for his time and assistance in the making of this film.
AHAN - AIK HUNAR AIK NAGAR
Ahan is a non profit company created by the Pakistani Industrial Corporation in 2006.
It has 4 offices based in Lahore, Peshawar, Quetta and Karachi.
It aims to provide employment for small marginalised craftsman and artisans around Pakistan.
It works to revive traditional handicrafts through skill enhancement, product development, technological output, quality control and market and financial support.
Interview with Mr Shakeel Abro conducted December 2011
I hope to upload Mr Abro's 2015 interview as soon as I receive it.
THE LITTLE FAIR TRADE SHOP (2011) - DOCUMENTARY
You can watch Mr Shakeel Abro's interview at
10 minutes 50 seconds.
Thank you for watching.
Further Reading and Links
Comments will be approved before showing up.
On a cold snowy Friday morning during March 2013, I travelled to Haworth with my sister Irem and my beloved mother to visit my Fair Trade Heroine Rita Verity of Sonia's Smiles.
Rita is a well known celebrity in the beautiful village of Haworth, home to the Bronte sisters.
Haworth was declared the first Fair trade Village in the World, 2002.
Sonia’s Smile was inspired by a photograph of a Peruvian girl with a wonderful smile taken in 1992 when she was about 8 years old, the shop was opened in 2001.
Rita met Sonia, during 2005 when making a successful visit to twin Haworth with Machu Picchu Pueblo.
I would like to introduce you to another leading fairtrade pioneer and champion of the fairtrade movement of the United Kingdom, Ms Christina Longden.
Christina is a humanitarian, an accomplished author and Director (Fundraising/Information) at The Lorna Young Foundation.
Sign up for fair trade awesome!
Enter your email to be the first to receive news of product launches, discounts and ethical fashion campaigns.