“We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”

Women's Words Workshop - Gorton Library (November 2017)

Women's Words Workshop - Gorton Library (November 2017)

Women's Words Workshop -

Gorton Library (November 2017)

 It was lovely to finally meet the team from the Women's Words Project, Manchester in association with The Pankhurst Centre.


Women's Word Project - Workshop Gorton Library Manchester attended November 2017 

Women! Use Your Notes


Women's Word Workshop Gorton Library Manchester attended November 2017 by Sabeena Ahmed

Women's Words Manchester Workshop - Gorton Library, Manchester November 2017


Lucy's golden power boots

Lucy's golden power boots


Women's Word Workshop Gorton Library Manchester attended November 2017 by Sabeena Ahmed

Talking about our experiences


Women's Word Workshop  Gorton Library Manchester attended November 2017 by Sabeena Ahmed

Words underlined for my piece


Women's Word Workshop Gorton Library Manchester attended November 2017 by Sabeena Ahmed

My words


My piece - Women's Word Workshop Gorton Library Manchester attended November 2017 by Sabeena Ahmed


Lucky Amiable Me!

The successful Gothic teacher with excessively sprouting eyebrows prescribed a rattling dance at a Scottish seaside town.

The chemistry at the secret remote guesthouse that shone in the sun bright weather transformed life threatening allergies as a holistic alternative retreat, and where the sensibility and literary lured me.


Women's Word Workshp Gorton Library Manchester - attended November 2017 by Sabeena Ahmed

The ladies happy participating in a group photo


The ladies supporting the 10 principles of Fair Trade with Women's Word Workshop Gorton Library Manchester - attended November 2017 by Sabeena Ahmed

The ladies supporting the WFTO's 10 Principles of Fair Trade


Women's Word Workshop Gorton Library Manchester - attended November 2017 by Sabeena Ahmed

With Lucy and Dr Perry


I submitted a piece about my beloved mother Mrs Meshar Mumtaz Bano who bravely struggled with metastatic breast cancer. Mum passed away April 2016 and my siblings and I were very blessed to be with her during her final hours.



My tribute to my mother Mrs Meshar Mumtaz Bano via Kindess.org via Instagram

The 1st August 2017 marks my mother’s 65th birthday.

My beloved mother was a ‘courageous woman, she was my first school of thought, love, compassion and my paradise.’

Mum was an extraordinarily humble, kind and charismatic lady.

She could strike up a conversation with anyone. An empathetic listener, amazing chef and gardener, she possessed a sharp wit and humour that would instantly lift your spirits.

Mrs Meshar Mumtaz Bano at Ski Dubai, UAE with The Little Fair Trade Shop

Yes! She had a beautiful smile. Never once did she complain about her cancer and all those horrible treatments. She was so calm and graceful even during the most difficult times.

Nothing was ever too much for her and she would go out of her way to help loved ones and strangers.

Strangers would always compliment and thank her for her warm friendly nature.

‘Be kind to everyone you meet because they have been sent from above, she used to say.’

A single parent Mum devoted her entire life to her 3 children and her magnanimous heart and selfless nature compelled to support others in dire straits.

She taught us to be kind and compassionate because as a young woman she had suffered immense hardship, racism and inequality while contributing to British society.

A survivor of domestic abuse she became a vocal advocate for women’s education empowerment and fairtrade.

Mrs Meshar Mumtaz Bano at The Little Fair Trade Shop stand JBR, Dubai, UAE

She was a staunch supporter of my fairtrade campaigning and social entrepreneurship. ‘People will always remember how you made them feel so be kind and generous, she would remind us.’


Thank you for your strength, optimism and unconditional love.

I miss you so much!

Mrs Meshar Mumtaz Bano at Ann Hathaway's Garden, UK

I can only pray you are at peace and enjoying a posh afternoon tea with your sisters and Nana in your very own Anne Hathaway’s Garden.

May (God) Allah subhana wa'tala bless you with a beautiful seat in Jannat ul Ferdose. Aameen.

Love and prayers always

Yours eternally
Sabeena XXX”



I was asked to submit a piece about myself too which I did.

For those interested I've attached it below.

I had a lovely afternoon meeting strong willed, ambitious, beautiful women.

Many thanks to the Women's Word team for organising these workshops.


My Story -

"Never in a million years did I ever think I would write my story. 
I mean who on earth would want to read my fair trade journey. 
Here I am in Dubai, a proud Mancunian, second generation Pak/Indo Muslim female, Jackie of all trades trying make my deceased parents proud and above all working tirelessly to be a good human being.
My fair trade producers, friends and family call me Sabeen or Sabeena not to be confused with Sabrina the teenage witch or Ribena!

I was born at the Saint Marys Hospital Manchester on a beautiful Sunday morning. I'm a nomad and a free spirit at heart. I honestly believe we shouldn’t be stereotyped by our appearances, nationality or religion but celebrate our differences. 

I've been living in Dubai a little over nine years but Manchester is where the heart is. 

I established the Little Fair Trade Shop in 2008 while I was recovering from surgery. 

I support highly skilled artisans, suppliers and manufacturers of fairtrade and naturally recycled products and resources. 

My mission is to promote self-reliance, empower artisans and their local communities and give them the dignity they so rightly deserve. 

The Little Fair Trade Shop is my humble aim to educate, promote and showcase the work of talented fairtrade and ethical artisans and producers around the world. 

It’s my personal mission to also dispel the myth that fairtrade is ''charity'', and promote the principles of a living wage, self-reliance, empowerment, transparency, environmental sustainability, dignity and self-respect for all. 

My fairtrade journey began September 2008 whilst studying an online distance Islamic Banking and Insurance course. 

Much to my surprise I had an epiphany!

A paragraph illustrating how Islam promotes the equal distribution of wealth evoked strong emotions. 

Stories of social injustice and disparity of earnings amongst the poorest people around the world fueled a desire to take action. 

In the weeks that followed I searched the internet and discovered the  World Fair Trade Organization

The need to talk immediate action was cemented when I read a life changing paper “ An Islamic Perspective on Fair Trade” by Dr Laura Thaut Vinson and Dr Ajaz Ahmed Khan. I have written to them both recently and hope fingers crossed they reply. 
Fairtrade very simply means social and trade justice for all! 

Fairtrade is a simple way each one of us can make a difference through our everyday choices. It’s about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. Fairtrade aims to enable the poorest farmers and workers to improve their position and have more control over their lives. 
“Every time you spend money, you're casting a vote for the kind of world you want.” 

We all live busy lives but take a minute to ask yourself those uncomfortable questions the next time you are out and about conducting some much-needed retail therapy. 

‘’Who made my clothes?’’, ‘’who made my shoes?’’, ‘’who grew the cocao to make this chocolate bar?’’ If you don’t know the answers, find out.
I’m also patiently working to establish a fairtrade educational and interfaith network. 

There are hundreds of fairtrade nurseries, schools, colleges, universities and faith groups in the UK, US, Canada, Australia and the rest of the world. With the support of educators and parents, it would be instrumental to give young learners in the United Arab Emirates the opportunity to learn about fair trade producers and the impact fair trade has had on their lives and communities. 

Through interactive puppet shows, videos, interviews, live Q&A’s, webinars, workshops, dramas, books, visits, fashion shows and songs I hope to engage with learners and consumers around the United Arab Emirates and the United Kingdom. 
I am also humbled and honoured to visit fairtrade artisans and producer groups. I enjoy talking with valued supporters, consumers, children and other social entrepreneurs who are passionate about making a difference in the world. 

After a four-year struggle with metastatic breast cancer, my beloved mother Mrs Meshar Mumtaz Bano passed away April 2016. Mum gave her blessings for me to continue with my fairtrade/ethical campaigning in the UAE and the UK. 

It would be a dream come true to design a fairtrade label, accessories and jewellery collections in her memory. 

I would like to raise awareness within the Pakistani and Asian communities in the UK and UAE to talk openly about breast cancer/cancer and the effects and emotional scars it leaves on those left behind. 

I completed an online course Talking About Cancer with Cancer Research UK and hope my video blogs in English and Urdu will assist my grief and healing. 
There have been many times in my life where people have criticised, laughed and belittled me.

I HAVE IGNORED THEM! I have surround myself with positive like minded individuals and always believed in myself. I have learnt that you can never please everyone so I have spent my time wisely and I do what makes me happy. 

I remain a romantic optimist committed and dedicated to support social and trade justice.

I am eternally grateful to the all of the individuals who have supported and encouraged me on this journey over the past nine years. But most of all, I would like to thank all the selfless fairtrade pioneers, artisans and producers who have devoted their entire lives to benefit the lives of others. You are my inspiration, heroines, heroes and role models. 

I hope my writing will encourage others to think how we can leave people better than we found them.

Finally, I would like to take this opportunity to thank the Women's Words Team Manchester for providing me with this opportunity to share my fair trade story.

Love, peace and blessings to all!


Further Reading and Links

Women's Words Manchester

Pankhurst Centre

Also in The Little Fair Trade Blog

January 2024 - Newsletter Video Blog Summary
January 2024 - Newsletter Video Blog Summary

Happy New Year!

Happy New Year to all my fair trade friends and family around the world.

My right shoulder is still very painful and inflamed again and I have struggled to type this blog.

Despite my pain I managed to attend a webinar and record videos about PIE Community members expressing an interest to join.

I joined a couple of sessions about Mental Health and Suicide Training.

These sessions were organised by THRIVE LDN.

Translation in Urdu

نیا سال مبارک ہو!

دنیا بھر میں میرے تمام منصفانہ تجارتی دوستوں اور اہل خانہ کو نیا سال مبارک ہو۔

میرا دایاں کندھا اب بھی بہت تکلیف دہ ہے اور دوبارہ سوجن ہے اور میں نے اس بلاگ کو ٹائپ کرنے کے لیے جدوجہد کی ہے۔

اپنی تکلیف کے باوجود میں ایک ویبنار میں شرکت کرنے اور کمیونٹی کے ممبران کے بارے میں ویڈیوز ریکارڈ کرنے میں کامیاب ہو گی جو اس میں شامل ہونے میں دلچسپی کا اظہار کرتے ہیں۔

میں دماغی صحت اور خودکشی کی تربیت کے بارے میں کچھ سیشنز میں شامل ہوے۔

ان سیشنز کا اہتمام THRIVE LDN نے کیا تھا۔

Continue Reading →

Expression of interest to join World Pulse's Powershift Inclusive Excellence Committee  (PIE) - February 2024
Expression of interest to join World Pulse's Powershift Inclusive Excellence Committee (PIE) - February 2024

During December 2023 I was invited to join the Powershift Inclusive Excellence Committee (PIE) ad hoc sub group to encourage and motivate new World Pulse Community members to join.

Despite my poor health and painful right shoulder I have recorded a video in English, edited it and added subtitles in English and Urdu.

Please kindly click below to apply as a member of the Powershift Excellence Committee.

Application Form link https://forms.gle/TUDeGiXwTtzqv4oh6

The date for the submission of the application form is the 2nd February 2024, but this date could be extended. 

I forget to mention in the video that Community members must adhere to the following criteria:

1. Applicants must be World Pulse Community Members for 2 years.

2. Applicants must be World Pulse badge holders.

Continue Reading →

December 2023 - Newsletter Video Blog Summary
December 2023 - Newsletter Video Blog Summary

This December I continued to heal from my shoulder surgeries.

My right shoulder was very painful and inflamed again and I have struggled to type this blog.

I attended the last encourager party webinar for World Pulse 2023.

I joined the second ITC Webinar Series Export Essentials December 2023.

Continue Reading →


Sign up for fair trade awesome!
Enter your email to be the first to receive news of product launches, discounts and ethical fashion campaigns.