“We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”

The Little Fair Trade Blog

World Cancer Day 2017 - Video Message in English and Urdu

World Cancer Day 2017 - Video Message in English and Urdu

This is my message for World Cancer Day in memory of my beloved mother Mrs Meshar Mumtaz Bano, cancer patients past and present and ladies who have a history of hereditary breast and ovarian cancer.

Continue Reading →


January 2017 Newsletter Video Blog Summary

January 2017 Newsletter Video Blog Summary

This January I met with the editor of the UAE's first online ethical website Ethical Desk.

Had dinner with the UAE's first female weightlifter.

Was chosen as a World Pulse Vision Mentor.

Found a lump in my left breast, had it removed and went for genetic testing.

Connected with Patty McNally World Pulse Mentor Coordinator Portland, Oregon and organised a Skype chat with my World Pulse Change Maker Joanna Smieja, Warsaw, Poland.

Continue Reading →


December 2016 Newsletter Video Blog Summary

December 2016 Newsletter Video Blog Summary

This December I received an email from Dr Sara Calvo, Professor at the Middlesex University London Business School to say I had won 3rd place in the International Social Innovation Challenge 2016 organised by the Middlesex University Business School. Many congratulations and best wishes to the other winners Ms Palma Milicevic and Ms Emma Butler for their social enterprise ideas.

Could I also praise everyone who entered the challenge, your ideas were inspirational and I am grateful to everyone for their support.

From the 7-10 December I participated at the Swiss Business Council Christmas Market, Abu Dhabi, United Arab Emirates.

I also created my World Pulse profile to raise awareness for fairtrade and ethical producers and ethical consumerism in the United Kingdom and the United Arab Emirates.

Continue Reading →


November 2016 Newsletter Video Blog Summary

November 2016 Newsletter Video Blog Summary

This November I finally managed to meet with Heather Masoud and the team at Zaytoun.

I had an instrumental and life changing meeting to discuss fairtrade with the Muslim Council of Britain, attended a debate organised by the Brent Fairtrade Network about the future of fairtrade.

Produced bean to bar chocolate with Bruce Crowther MBE in Garstang and enjoyed a beautiful Emirati lunch with Mr Andy Biggs Chief Operating Officer at Traidcraft and his wife at the wonderful Sheikh Mohammad Centre for Cultural Understanding, Dubai and the United Arab Emirates.

Continue Reading →


October 2016 Newsletter Video Blog Summary

October 2016 Newsletter Video Blog Summary

This October I was delighted to be interviewed for Anti-Poverty Week by marketing strategist and humanitarian Anna Sadeghpour for her blog Anahata Dubai's Community Service Blog.

Volunteered with the Pink Caravan UAE team for Breast Cancer Awareness Month.

Visited Ms Le Thant Thuy and Dr Mike Thair of Indochine Natural and met artists at the Stepping Stone Centre, Penang, Malaysia

Was nominated for an Environmental Award by the Super Sisters of Dubai.

Continue Reading →


Anti-poverty week in the UAE by Anna Sadeghpour

Anti-poverty week in the UAE by Anna Sadeghpour

This October we are honoured to have been featured in an interview by Dubai writer and digital marketing strategist Anna Sadeghpour. Read our interview below:

October 16 marks the first day of Anti-Poverty Week, a week dedicated to strengthening public understanding of the causes and consequences of poverty and hardship around the world. I met with the spirited Sabeena Ahmed, creator and owner of online store The Little Fair Trade Shop. To say the least, Sabeena is a beautiful lady on a big mission! At the forefront of the fairtrade movement in the UAE, she’s all about promoting the principles of fairtrade as a means to fight poverty. 

Continue Reading →


Fairtrade Goes Pink for Breast Cancer Awareness Month - Dubai, UAE and Manchester, UK

Fairtrade Goes Pink for Breast Cancer Awareness Month - Dubai, UAE and Manchester, UK

October will always be a special month for me. Its a bitter sweet feeling one of immense, love, pain and optimism.

This year I supported the Pink Caravan UAE team by volunteering at their breast screening tent during their first Pink Ladies Games.

I hope to ease the pain of losing Mum by working to prevent the disease through early detection.

I also decided to enrol on the Future Learn course ''Talk About Cancer.''

Continue Reading →


Fair Trade Breaks Poverty and Anti-Poverty Week in Dubai and the United Arab Emirates

Fair Trade Breaks Poverty and Anti-Poverty Week in Dubai and the United Arab Emirates

Continue Reading →


September 2016 Newsletter Blog Summary

September 2016 Newsletter Blog Summary

This September I re-launched my fairtrade organic baby and children's range, renewed my trade license, subscribed to the Ethical Consumer magazine supported the global goals for sustainable development and baked cakes for Macmillan Cancer.

Continue Reading →


August 2016 Newsletter Blog Summary

August 2016 Newsletter Blog Summary

This August I fulfilled an ambition of a lifetime by visiting Islamic Spain.

I would also like to take this opportunity to thank the International Business Standards Organization for making me a chartered signatory.

Many thanks to the charming and patient Anna Sadeghpour for featuring The Little Fair Trade Shop in her Blog ''10 Easy Ways To Make a Difference in Dubai.'' It was lovely to meet her for tea.

While visiting friends and family in the United Kingdom I boarded a train to historical York and met with Jeremy Piercy author and MD of Shared Earth at his flagship store, York, the United Kingdom.

On my final day in London I managed to visit my local fairtrade store Fair Deal Organic and Fair Trade located in North London.

Continue Reading →


July 2016 Newsletter Video Blog - Fair Trade Lebanon & Fair Trade Travels

July 2016 Newsletter Video Blog - Fair Trade Lebanon & Fair Trade Travels

July 2017 Video Blog Newsletter Summary

FROM DUBAI TO BASKINTA

At the beginning of July and during the final days of Ramadan I boarded a flight to Beirut to attend my first ever fair trade towns conference in Baskinta, Lebanon.

Bruce Crowther MBE and the Fair Trade Lebanon team had asked me to present a fairtrade puppet show featuring Fairis the Frog, Chalaak the Monkey, Chu Maya and Ram Kali.

I also co presented a workshop with Movement Sociale titled ''Building Bridges with the Youth in Dubai the United Arab Emirates and the United Kingdom.'' 

Continue Reading →


June 2016 Newsletter Video Blog - Fair Trade Lebanon & Fair Trade Travels

June 2016 Newsletter Video Blog - Fair Trade Lebanon & Fair Trade Travels

Fair Trade Lebanon

In this month recap I've talked about my Ramadan reflections and participating in my first ever International Fair Trade Towns Conference 2016, Baskinta, Lebanon.

Continue Reading →


May 2016 Newsletter Video Blog

May 2016 Newsletter Video Blog

My recap of this months events and fair trade campaigns in the United Arab Emirates.

Continue Reading →


World Fair Trade Day 2016, Dubai and the United Arab Emirates

World Fair Trade Day 2016, Dubai and the United Arab Emirates

This year I organised World Fair Trade Day 2016 at the inspirational Home Grown Children's Eco Nursery, Dubai the United Arab Emirates with the support of a few friends.

Continue Reading →


April 2016 Newsletter Video Blog

April 2016 Newsletter Video Blog

After a brave four year struggle with metastatic breast cancer my beloved mother Meshar Mumtaz Bano passed away this month.

It was a beautiful sunny afternoon and I was blessed to be with her during her final hours.

Continue Reading →


March 2016 Newsletter Video Blog

March 2016 Newsletter Video Blog

Watch highlights of The Little Fair Trade Shop's March 2016 Video Blog featuring the re launch of the website, Fairtrade Fortnight 2016, the Six items Challenge 2016, Congratulating the WFTO and receiving the much awaited Fair Phone 2.

Continue Reading →


Sabeena's Weekly Fair Trade Scoop

Sabeena's Weekly Fair Trade Scoop

Weekly round up of some of the news and updates we've found on social media. Including the newest member of the WFTO Label guarantee system, 9 year old Mikaila Ulmer takes on the chocolate giants and why mushroom packaging might be the next best thing in ethical packaging.

Continue Reading →


My Fair Trade Journey - Sabeena Ahmed & The Little Fair Trade Shop Ltd

My Fair Trade Journey - Sabeena Ahmed & The Little Fair Trade Shop Ltd

I have been campaigning for fairtrade and ethical producers and ethical consumerism in my beloved home city of Manchester, London, Dubai and Abu Dhabi for the past eight years.

One of greatest accomplishments is converting my mother to fairtrade products.

It was a wonderful experience to meet Professor Mohammad Yunus at Salford University.

A privilege to discuss fair trade with Dr Jamil Sherif and Mrs Naseema Begum at the Muslim Council of Britain November 2016.

As the only fair trade campaigner, educator and modest retailer in the United Arab Emirates I have struggled to create a niche market for fair trade products.

Nevertheless, I have never lost heart and am more determined than ever to dispel the myth about fair trade being ''charity.''

I continue to educate people about fair trade artisans and groups by promoting the principles of a living wage, self-reliance, empowerment, transparency, environmental sustainability and dignity and self respect for all.

Continue Reading →


Re-Launch and Behind The Scenes at The Little Fair Trade Shop

Re-Launch and Behind The Scenes at The Little Fair Trade Shop

It's seems like a very long seven years ago when I first decided I wanted to start my own fair trade business. With much trepidation and excitement, tears of joy and laughter, here I am re-launching The Little Fair Trade website.

Continue Reading →


Six Items Challenge 2015, 2014, 2013 and 2012

Six Items Challenge 2015, 2014, 2013 and 2012

As promised for all the die hard eco fashion warriors.

Continue Reading →


Fairtrade Fortnight 2016

Fairtrade Fortnight 2016

Some naughty fair trade treats in the form of chocolate and ice cream!

Continue Reading →


Six Items Challenge 2016

Six Items Challenge 2016

Here I am for the fifth consecutive year participating in the Six Items Challenge with Labour Behind The Label.Every little helps and your donation will provide Labour Behind The Label the opportunity to raise awareness about the rights of factory workers and improve their wages and working conditions. Watch the video...

Continue Reading →


Our Brand The Geometric Connection

Our Brand The Geometric Connection

Inspired by special commission by the Chaloub group in the Dubai Mall we thought you might like to hear the story behind the geometric connection in our branding.

Continue Reading →


Save The Rohingya

Save The Rohingya

This is my humble attempt to support the most persecuted people in the world.


Continue Reading →



 

Sign up for fair trade awesome!
Enter your email to be the first to receive news of product launches, discounts and ethical fashion campaigns.