“We love to listen to our customers and for this reason we would be delighted to hear from you if you would like a bespoke fair trade product made especially for you.”

September 2018 - Newsletter video blog summary

September 2018 - Newsletter video blog summary

September 2018

This September I travelled to Sharjah to attend the third part of the Social Entrepreneurship Programme in Sharjah, UAE with the Badiri Academy and the School for Social Entrepreneurs London and Cornwall.

Many thanks to the NAMA and SSE's teams for their support.

I also recorded a message of support for Dr Sara Calvo founder of Living in Minca who was attending an Award ceremony in Portugal.

 

video tba

 

Badiri Social Entrepreneur Academy, NAMA and School for Social Entrepreneurs Scholarship Programme 2018 organised in

 Sharjah, the United Arab Emirates

Badiri Social Entrepreneurship Scholarship Programme, NAMA and the School for Social Entrepreneurs first Cohort 2018

Badiri Social Entrepreneurship Scholarship Programme, NAMA and the School for Social Entrepreneurs first Cohort 2018

 

 

Day 1 -  Sunday 16th September 2018 at the Act Hotel, Sharjah, UAE

We began the day by introducing ourselves to ladies and NAMA representatives who were unable to attend the UK tour.

Day 1 - Introductions, BSEP and SSE 2018

We reflected about what we had learnt about the UK tour and how we used the tools and examples in our work.

 

Session on Funding and Finance with Louise Treacher in Cornwall was very informative and useful.

Day 2 - 7th August 2018 - Expert Session with Louise Treacher funding streams for soc ents SSE Cornwall 2018

Day 2 - 7th August 2018 - Expert Session with Louise Treacher funding streams for soc ents, SSE Cornwall 2018

 

I expressed the sustainable funding presentation was important however there is are limitations of funding in the UAE and I hope Tanu and Shalabh will be able to provide more information during our time in Dehli.

 

Day 1 Revisiting your SMART objectives, BSEP and SSE 2018

Day 1 - Revisiting your SMART objectives,

BSEP and SSE 2018

Revisit your SMART Objectives

Specific

Measurable

Achievable

Relevant

Time-based

We all spoke about our social enterprise concepts and how our ideas were had evolved.

Day 1 - Introductions, BSEP and SSE 2018

Day 1 - Introductions

BSEP and SSE 2018

Maitha explained that she had acquired an events trade license from Dubai Economic Department which was reasonably priced at 2000 AED but one would require an Emirati sponsor.

The photographer came to take beautiful photographs of our afternoon session.

Day 1 - Presentation about soc ents in the UK, BSEP and SSE 2018

The second part of the afternoon session was brain storming ideas for social enterprises.

Day 1 - Presentation about soc ents in the UK, BSEP and SSE 2018

Day 1 - Presentation about soc ents in the UK,

BSEP and SSE 2018

 

We started by discussing issues affecting the UAE.

OBESITY

PLASTIC WASTE

ISOLATION cultural

KIDS RAISED BY NANNIES lack of understanding of cultural identity

CONSUMER ADDICTION

DEBT

YOUTH EMPLOYMENT

BULLYING

MENTAL HEALTH STIGMA

HIGH DIVORCE RATES

 

Trends in the UAE

Online learning

Oneline shopping

Social media influencers

Virtual reality

Artificial intelligence

Food Truck/Pop Ups

 

Current Trend in the UK

Online Learning

Oneline shopping

Pop ups

Upcycling

 

Activity Choose one social issue and one trend

Create an soc ent 

Choose an impact and income stream

Day 1 - Brainstorming ideas for soc ents in the UAE, BSEP and SSE 2018

Day 1 - Brainstorming ideas for soc ents in the UAE,

BSEP and SSE 2018

Mariam, Khadija, Fatima and I talked about low youth employment and how this could be connected to food trucks and pop ups.

 

Day 1 - Brainstorming ideas for soc ents in the UAE, BSEP and SSE 2018

 Day 1 - Brainstorming ideas for soc ents in the UAE,

BSEP and SSE 2018

What needs to happen or be in place for me to be successful starting and/or developing a sustainable social venture.

Prompts

Whats needs to happen? e.g. find more time

What do I need? Family support

What needs to change?

What do I need to do differently

What skills do I need to develop?

 

 

Day 2 - Monday 17th September 2018 at the Act Hotel, Sharjah, UAE

We started the day by preparing for Jen MacKay's session for Tuesday afternoon.

Questions we had to prepare for Jen's session

What does a leader mean being to you?

Being a leader means being passionate, honesty, dedication, credibility and good health.

What is your biggest leadership strength?

Happy, Organised, Optimistic, Powerful, Satisfied, and Compassion.

What one leadership quality could you benefit from developing?

Being heard and a little more assertiveness and confident.

Imagine it is 10 years into the future

What impact do you want your leadership to have?

Humble, Compassionate and Dedicated.

 

Expert Session with Alisdair Inglis

INTRODUCTION AND AIMS OF THE MARKETING MASTERCLASS

For this session we were given a marketing handout.

Day 2 - Expert Session with Alisdair Inglis, BSEP and SSE 2018

Day 2 - Expert Session with Alisdair Inglis

BSEP and SSE 2018

Your unique proposition - What unique problems do you solve for your customers.

Day 2 - Expert Session with Alisdair Inglis BSEP and SSE 2018

Day 2 - Expert Session with Alisdair Inglis

BSEP and SSE 2018

 

NOT ALL PROBLEMS ARE EQUAL

What 3 problems are you solving for your consumers.

1. Saving consumers valuable time and effort, by importing and procuring bespoke hand crafted ft products.

2. Raising awareness for fairtade by showcasing products, helping consumers to become ethical responsible consumers.

3. Changing and challenging the mindsets of consumers by sharing producer stories and explaining the benefits of fairtrade, environmentally, socially and economically.

Activity describe a product

Describe 5 features

My product

My Gold BAG

Hand embroidered bag by the Lahu Tribe

The gold bag is unique and special, its hand made not machine made and no-one will have a duplicate

Fair trade and ethical

It made AMY me feel good, She was so happy she was not exploiting anyone. She expressed it was good for her conscience.

Bespoke and beautiful this feature can be related to the bag

Durable

Long lasting, quality, it does encourage repeat purchase and also encourage consumers to purchase other ft products

Activity Page 6

We worked in pairs and filled out page 6

Day 2 - Expert Session with Alisdair Inglis BSEP and SSE 2018

Day 2 - Expert Session with Alisdair Inglis

BSEP and SSE 2018

 

Worth through the different segments for your business.

Who is the knowledge holder ie. tourist companies/guides, hotels, b2b and wholesale opportunities

PART 2 webinar, October 2018 tbc

 

Witness Session with Sally Heard

Day 2 Expert Session with Sally Heard SSE Cornwall, Act Hotel Sharjah 2018

Day 2 - Expert Session with Sally Heard CEO of SSE Cornwall,

Act Hotel, Sharjah 2018

Advisory Session

Advisory Boards

Questions

What's in it for the (specialists advisors) them?

How to select specialists?

When to organise?

Why set this up?

Format of meetings

Background of members?

How to get those on board?

The selection process is key

Vary the skills people can bring to the table, Legal, Marketing or Finance

Do Not to assume they understand your business model

Make it a social event 

Your working from trust

4 meetings a year

The session was audio recorded.

 

Day 3 -  Tuesday 18th September 2018 at the Act Hotel, Sharjah, UAE

 

Activity 1 - We started the day using postcards to explain what we were bringing to the session. I chose a gentleman smiling which resonated with me.

His smile was a smile of contentment peace of mind and satisfaction.

I wanted to bring happiness, joy and laughter to the group.

We all gave an update about our mentors and our interaction with them.

 

WITNESS SESSION WITH RABEE ZURELKAT

JORDANIAN SOCIAL ENTREPRENEUR AND FOUNDER OF ZIKRA INITIATIVE.

http://www.zikrainitiative.org

 

Day 3 Expert Session with Rabee Zukelrat BSEP and SSE 2018

About Rabee Zurelkat

Studied marketing and advertising in Jordan.

He drove across Jordan when he received his driving license

He said he felt sad and mad due to the marginalization faced by rural communities..

Day 3 Expert Session with Rabee Zukelrat BSEP and SSE 2018

In 2004 there was no Facebook so he couldn't post where he could volunteer.

During Ramadan he approached the Islamic Centre.

We watched a video about Umm Omar and we all valued and appreciated her innovative ways. We all agreed that she was a school of self sufficiency.

video here

Rabee talked us through his slides and presentation.

Umm Ommar is an beautiful example about how to live a better life without modernity and how to be connected to life.

How to productive and responsible and how to make use of resources and your environment.

Exchange to Change

Everyone is giver and receiver.

Every community has something to offer and its not about a hero victim relationship/concept.

Exchange Tourism

Companies and Universities to come to the village 

Umm Omar is teaching others how to become sustainability

35 dollars per person (fee) this not charity it is a fee for her services.

No foreign aid 

Local resources

Projects are self funded

More sustainable

Day 3 Expert Session with Rabee Zukelrat BSEP and SSE 2018

Wire cars

Physics, Engineering, Mathematics the value of the toy.

Making products from local resources

Day 3 Expert Session with Rabee Zukelrat BSEP and SSE 2018

The kids from villages are teaching children from private school children to make the local cars and products.

We all have something to offer.

Notes referring to Q&A

The Cause will keep you going

Two entities non profit and consultancy

Rabee was an ASHOKA FELLOW and received a stipend for 3 years

A personal passion

Middle Eastern naaee

Arabic instrument was not available in Amann

Reed similar to sugar cane

He ordered one from Syria.

Quality is bad in Jordan.

He visited many valleys and conducted research

His friend was a naeee player 

The first nayee working workship

Rabee established with House of the NAYEE Bait al Nayee

Nayee is 7000 years old

Its a local resource

Divide between rural and city.

 

AFTERNOON SESSION WITH JEN MACKAY

This session was continued from our first session in London.

 

Day 3 Expert Session with Jen MacKay BSEP and SSE 2018

Day 3 Expert Session with Jen MacKay

BSEP and SSE 2018

 

Day 3 Expert Session with Jen MacKay BSEP and SSE 2018

Day 3 Expert Session with Jen MacKay

Asma Ahmed and Assia BSEP and SSE 2018

 

 

 

Day 4 -  Wednesday 19th September 2018

ENABLE at Carrefour, Dubai Festival City,

Dubai, UAE

 

On Wednesday we visited Reem who created ENABLE.

Day 4 Visit to Enable Dubai, BSEP and SSE London and Cornwall 2018

Day 4 -Visit to Enable Dubai Festival City,

BSEP and SSE London and Cornwall 2018

 

Day 4 Visit to Enable Dubai, BSEP and SSE London and Cornwall 2018

Day 4 - Visit to Enable Dubai, BSEP and SSE

London and Cornwall 2018

 

Day 4 Visit to Enable Dubai, BSEP and SSE London and Cornwall 2018

A beautiful succulent available at ENABLE, DUBAI, UAE

Day 4 - Visit to Enable Dubai,

BSEP and SSE London and Cornwall 2018

 

Day 4 - Succulent Planter purchased while visiting Enable Dubai Festival City  September 2018

Day 4 - Succulent Planter purchased while visiting Enable

Dubai Festival City

 

 

Day 5 -  Thursday 20th September 2018

Session with Reetu Sood

Day 5 - Expert Session with Reetu Sood, BSEP and SSE 2018

This session is a continuation of our session with Reetu in London.

 

Comparing fashion houses Monsoon and Zara.

Day 5 - Expert Session with Reetu Sood, BSEP and SSE London/Cornwall 2018

Monsoon Value Preposition Analysis

 

What is the product?

What's the value?

Whats the offer?

Who are they offering?

Diferrences

Price points

VALUE PROPOSITION 

Whats in it for customers, what value are offering them?

It explains how your product solves customers problems or improves their situation.

 

VALUE PROPOSITION: OVERVIEW

A clear stament of the benefits that you can uniquely offer your customers

Slide photo

 

Product Centric and Customer Centric

YOU WANT TO BE CUSTOMER CENTRIC not PRODUCT CENTRIC

Customer Centric

Create best solution for customer

Customer culture: searching for new needs to fill

New solution develop: customer experience management

Rewards deep insights into customer

 

3 COMPONENTS of VP

Customer Avatar

Day 5 Expert Session with Reetu Sood Customer Avatar worksheet

Day 5 Expert Session with Reetu Sood Customer Avatar worksheet

 

A Day in the Life

Day 5 Expert Session with Reetu Sood A day in the life worksheet

 

LOOK AT EARLY ADOPTERS

 

CUSTOMER JOBS

Trigger questions

handout

 

The VALUE PROPOSITION CANVAS

Day 5 Expert Session with Reetu Sood Value Proposition Canvas

handout

 

CUSTOMER PAINS

Trigger questions

Day 5 Expert Session with Reetu Sood Customer Pains worksheet

handouts

Orange post its

 

CUSTOMER GAINS

trigger questions

Day 5 Expert Session with Reetu Sood Customer Gains worksheet

refer to your orange post its

 

THE VALUE PROPOSITION CANVAS

Day 5 - Value Preposition with Reetu Sood, BSEP and SSE London/Cornwall 2018

Day 5 - Expert Session, value Preposition with Reetu Sood,

BSEP and SSE London/Cornwall 2018

 

Pain relievers

Day 5 Expert Session with Reetu Sood Pain Relievers

Day 5 Expert Session with Reetu Sood pain relievers worksheet

 

VALUE PROPOSITION TEMPLATE

Day 5 - Value Preposition Template with Reetu Sood, BSEP and SSE London/Cornwall 2018

Day 5 - Expert Session, value preposition template with Reetu Sood,

BSEP and SSE London/Cornwall 2018

 

ASSESSING VP

handouts

 

ZOOM CONFERENCE in INDIA with SSE INDIA

We ended the week with a zoom call to SSE India.

 

FAREWELLS 

Day 5 FAREWELLS Thursday 20th September 2018

Day 5 - FAREWELLS, Thursday 20th September 2018 

 

Day 5 - Succulent Gift produced by Enable Dubai gifted by Amy and Sally SSE London and Cornwall 2018

Succulent Gift

 

Day 5 - Farewells with Amy and Sally of SSE London Cornwall BSEP and NAMA Sharjah 2018

Day 5 - Farewells with Amy and Sally of SSE London Cornwall,

BSEP and NAMA Sharjah 2018

 

Day 5 - Farewells with Khadija, BSEP and NAMA Sharjah 2018

Day 5 - Farewells with Khadija,

BSEP and NAMA Sharjah 2018

 

Day 5 - Farewells with Asma and Maryam Q.  BSEP and NAMA Sharjah, Sept 2018

Day 5 - Farewells with Asma and Maryam Q. 

BSEP and NAMA Sharjah, Sept 2018

 

Day 4 - Visit to Enable Dubai, SSE London, BSEP NAMA Sharjah September 2018

Day 4 - Visit to Enable Dubai, SSE London,

BSEP NAMA Sharjah September 2018

 

 

Video message of support for Dr Sara Calvo and Living in Minca

During the SSE course in Sharjah I received an email from Dr Sara Calvo founder of Living in Minca.

Dr Calvo had kindly requested that I record a video message to explain how her MOOC Social Enterprise Turning Ideas into Action had assisted me and The Little Fair Trade Shop to move forward.

The video would be used to support her nomination at The 4th Innovation and Entrepreneurship Teaching Awards Awards - University of Aveiro Portugal.

I'm very happy to announce that Dr Calvo won. 

 

Certificate of Merit awarded to Dr Sara Calvo 

The 4th Innovation and Entrepreneurship Teaching Awards Awards - Certificate of Merit awarded to Dr Sara Calvo

 

I've attached my video below for those interested.

 

video tba

 

 

Further Reading and Links

Badiri Academy

SSE London

Louise Treacher and 4George

Alisdair Inglis and WE ARE GROW

Rabee Zukrekat

Jen MacKay

ENABLE UAE

Reetu Sood

SSE India 

Dr Sara Calvo and Living in Minca

More Reading and Links

NAMA

Badiri Academy

School for Social Entrepreneurs

Harry Specters

Sweet Cavanagh Jewellery

Change Please Coffee

Miss Macaroon

Bees Wax Candles

Vegard Olsen - The Coaching Partner

Reetu Sood - Social Enterprise Consultant

Naomi Mwasambili - Chanua

Jennifer MacKay - Jump Training & Development

Jo van Osch - Soulfully Connected.co

Stour Space

Janie Wilson

The Good Hotel

School for Social Entrepreneurs Cornwall

The ArtHouse

Pendennis Castle Falmouth

Charlotte Hill

Tracey Roose

Steve Neale

The Poly Falmouth

Louise Treacher - Founder 4GeorgeLtd

Tim Van Berkel - The Cornish Seaweed Company

Charlotte Young

The Eden Project

 




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